By 2028, the data analytics market is expected to be worth $550 billion. It’s come a long way since the birth of the internet, when it got started by counting page views. Soon after came log analysis and JavaScript, the latter of which moved web analytics into the domain of marketing.
At the turn of the century, Urchin made a fortune processing website data in as little as 15 minutes. As the company grew in size and prominence, Google acquired Urchin for $30 million in 2005. Through this merger, Google Analytics was born. Their most extensive program is Universal Analytics, which could track users across multiple devices and platforms by assigning user IDs.
However, Universal Analytics ran into privacy concerns, contributing to the rise of laws like the EU’s General Data Protection Regulation. Partially in response, Google launched Google Analytics 4, which delivers consumer insights while still following privacy law. This is why there will be career options for data analytics grads.
Source: InfoTrust
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