1. Experts are clueless;
2. Clients can’t tell you what they want;
3. True innovation is on the next curb;
4. Biggest challenges beget the best work;
5. Design counts;
6. Use big graphics and big fonts;
7. Changing your mind is a sign of intelligence;
8. Value not equal to price;
9. “A” players hire “A+” players;
10. Real CEO’s demo;
11. Real entrepreneur ship;
12. Marketing = unique value.
12 Rules That Make Great CEOs
Experts are clueless.
This text expresses the views of the author as of the date indicated and such views are subject to change without notice. The author has no duty or obligation to update the information contained herein. Further, wherever there is the potential for profit there is also the possibility of loss. Additionally, the present article is being made available for educational purposes only and should not be used for any other purpose. The information contained herein does not constitute and should not be construed as an offering of advisory services or an offer to sell or solicitation to buy any securities or related financial instruments in any jurisdiction. Some information and data contained herein concerning economic trends and performance is based on or derived from information provided by independent third-party sources. The author trusts that the sources from which such information has been obtained are reliable; however, it cannot guarantee the accuracy of such information and has not independently verified the accuracy or completeness of such information or the assumptions on which such information is based.


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