Shyam Bhardwaj Blog | 7 Steps Plan to Improve Customer Loyalty | Talkmarkets

Shyam Bhardwaj

Marketing Consultant
Member's Links: eShine Marketing

Shyam Bhardwaj is the marketing and branding strategist for B2B and B2C industries. He has helped many Canadian firms getting maximum search exposure.

7 Steps Plan to Improve Customer Loyalty

Date: Sunday, November 19, 2017 2:36 AM EST

Therefore, it becomes imperative to focus on ways to improve customer loyalty.

So today, I am going to put together a list of some smart and simple ways to do that.

1. Deliver more, promise less

One of the best ways to improve customer loyalty is promising less, and then delivering much beyond the client expectations.

Going the extra mile and providing your clients with a delightful experience is one of your best bets to retain them.

2. Being proactive instead of being reactive

Anticipating customer problems in advance will help you to foster trust and loyalty with your clients.

For a client, to know that you are interested in their issues and wanted to provide solutions to the problem even surfaces shows that you have a shared value system with your clients.

Taking steps much before an issue comes up goes a long way to building long-lasting relationships. SITE123 published an excellent case-study of a photography business using LiveChat on their website for enhancing customer acquisition.

3. Solicit feedback at regular intervals

Customer surveys and comments are an excellent way to gauge if you as a business are living up to the expectations of your patrons.

Incorporating suggestions from these surveys will help to improve the overall quality of product and service offerings.

Additionally, it will show your customers that you are ready to ‘listen’ to them.

This is one of the most significant ways to improve customer loyalty in the long run.

Customer reviews are equally important. And here’s some important information you must know about customer reviews.

4. Leverage social media

‘Word of mouth’ over social media is one of the predominant forms of building brand loyalty today.

Platforms such as Facebook, Twitter, etc. are a great way to bolster the brand image and build and sustain customer relationships.

You can easily give regular updates to your clients about upcoming offerings, and also, share the latest news and buzz around your brand.

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