While a photographer could hand out the standard black and white business card with their contact information, you'll convert more potential customers if you follow our tips.
 

Make the Business Card an Extension of Your Brand

Does you take wedding photos? Whether your business card shows a partial college of wedding photos you've taken or simply evokes the thought of weddings, you'll dramatically increase the impression you leave. It will also help the business card stand out from the pile of potential hires. If they hand off your business card to someone else, it is patently obvious what type of photography you do. Give the engaged couple your business card, and they won't wonder if you're the caterer.
 

Balance Emotion with Facts

There are several variations of this advice. The obvious one is not to make the images and color scheme stand out to the point that people can't read your contact information on the business card. Another variation of this is to not overload the business card with superlatives. This isn't the place for testimonials or a dozen different emotional terms. Show, rather than tell. This is why the best business card for photography business distribution uses a single beautiful image, several small thumbnails or an engaging logo to communicate their intent. Unfortunately, photographers have to have a high quality image or logo in order to be seen as effective. You can't afford to use a cheap printer or poor quality paper. It makes potential clients what type of
prints they'll get at the end. In fact, you should choose card stock that won't be warped or stained if exposed to rain or spilled coffee.
 

Use Little Details to Demonstrate Your Aesthetic

Business cards may be easily mass produced, but that doesn't mean you can demonstrate your aesthetic taste with little details. For example, you can use an unusual texture to make the card stand out. If people hold it for a few seconds longer, you've significantly increased the odds they remember your name and logo. The logo should be in colors that stand out but don't go contrary to your message. You can use unusual fonts or mix fonts, but never do so at the expense of readability. Nor should extravagant text distract from the sample photos on the business card. Use little details that demonstrate attention to detail and draw attention
to the features that matter most, whether that's your website and phone number or the example school photos on the corner of the card. Note that you can use logos that convey your photography style, whether that's baby photos or executive portraits.
 

Remember the Basics

Choose cardstock that will handle use and abuse and will fit in the average card holder. It could have rounded edges or be a touch smaller, but if you try to hand out a mini brochure, you'll lose more prospects than it would get you. Don't let the logos or sample images be so big that the name, address and phone number on the card are unreadable. Put your website or domain on the business card, but only include social media links if there is adequate room and if it doesn't distract from the more important lead generation information