Mr. Casson has over thirty-five years’ experience working with a multitude of financial services firms plus national and international marketers of business-to-business, as well as consumer products and services. Using fundamentally sound, proven and strategically positioned campaigns, he ...more

Mr. Casson has over thirty-five years’ experience working with a multitude of financial services firms plus national and international marketers of business-to-business, as well as consumer products and services. Using fundamentally sound, proven and strategically positioned campaigns, he has developed an extensive list of clients in the public and private sectors. In 1975, Mr. Casson launched American Direct Marketing Services, Inc., Casson Media Group’s (CMG) predecessor company, which included numerous financial services companies, including Schwab, Ameritrade, Investor’s Business Daily, Forbes, Wall Street Journal On-line and many more as clients or end-users of the Company’s products and services. In January 2000, he founded CMG, a Delaware corporation, which by 2004 had five operating subs and multiple strategic affiliates. Mr. Casson received his BBA in marketing from Southern Methodist University in Dallas, Texas, where he also attended graduate school. He served on the Board of Directors and was President of the Direct Marketing Association of North Texas and has been a guest lecturer at the University of North Texas, the University of Dallas, Southern Methodist University and numerous direct marketing conferences. He has held several securities licenses, including an investment advisor representative’s registration, and was an equity partner in a privately owned FINRA member broker-dealer. Mr. Casson was honorably discharged from the United States Army in 1974 and currently serves as president of two subsidiaries, InvestorsInsight Publishing, Inc. and Insight Communications, Inc. as well as an affiliated firm, The Association for Investor Awareness, Inc.less