Investment Advisor Blog | Why I Am Selling Apple In The 180’s | Talkmarkets - Page 2

Why I Am Selling Apple In The 180’s

Date: Tuesday, March 19, 2019 1:20 PM EDT

With iPhone having peaked, the next big thing for Apple was supposed to be recurring, high margin services revenue, but that thesis has played out only mildly in recent years. Services comprised 14% of Apple’s total revenue in 2018, versus 9% five years ago. In order for investors to genuinely view Apple as a subscription company, they probably need that figure to be at least 40%, and that will take many years if it ever happens.

We will soon hear about the company’s newest services offering; a streaming video product, but that market is so crowded it is hard to see how they will be able to rival Netflix, Hulu, Prime Video, and the forthcoming Disney service. Press reports indicating that Apple CEO Tim Cook has been reading scripts and providing feedback for their shows in development should also worry investors. Should the CEO of Apple, who has no experience in the media content creation business, really be spending his time reading scripts? Doesn’t he have better things to be doing? I fear the answer right now is no, which also presents a problem in terms of future innovation breakthroughs at Apple.

We are left with a company that is seeing its largest product (the iPhone is >60% of revenue) hit a wall and has little in the way of exciting new stuff in the pipeline. I do not expect the video service to be a big winner (they should have just bought Netflix or Disney instead), they have abandoned the electric car project (which seemed like an odd match for them to begin with), and more obvious areas for them to tackle (the high-end television market) have long been rumored without any results. Why Apple hasn’t come out with a beautiful, premium priced all-in-one slim television device that integrates all video services seamlessly via voice control is beyond me. You can get one from Amazon at a bargain price, but the high end of the market remains untapped.

At the current price, Apple fetches about 16x times current year earnings estimates, versus the S&P 500 at around 17x. That valuation is high on a relative basis historically, and the company’s future growth prospects look more muted than in prior years. The iPhone’s competitive issues in emerging markets remain a problem without an easy solution (price cutting is not in Apple’s DNA), but the stock market has quickly forgotten about that and sent the stock up more than 30% from the January lows. Without material multiple expansion, or significant underlying revenue growth, it is hard to see much value in Apple’s shares in the 180’s (or extreme downside either, to be fair), and as a result, now seems to be a solid exit point.

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