Debra Miller Fleischer in a nutshell: As a marketing professional with 10+ years’ experience designing B2B demand generation strategies for high-tech products and services, I have developed award-winning segmentation, messaging, and strategic positioning. Since I was a child, I ...more

Debra Miller Fleischer in a nutshell: As a marketing professional with 10+ years’ experience designing B2B demand generation strategies for high-tech products and services, I have developed award-winning segmentation, messaging, and strategic positioning. Since I was a child, I have been insatiably curious and have loved to do creative things. I asked lots of questions, dug tenaciously for the answers, and used my artistic and writing skills to tell the story. Now, I apply my curiosity and creativity to designing and implementing compelling digital marketing campaigns that drive revenue growth. I am focused on growth - not only for my career but for the company itself. ► Developed strategy, led execution, and managed budget of multi-channel B2B marketing campaigns, including a mix of digital and traditional marketing tactics, to maximize customer acquisition, awareness, and engagement. Attained 119% of revenue target, 107% of profit target, and 20% year to year revenue growth. ► Created and marketed a new product line for a start-up software division. Developed the business case, marketing strategy, $10M marketing launch plan, and brand strategy. Analyzed industry trends and competitive landscape. Partnered with engineering on the product roadmap, and with the PR team on the media plan. First product in the line became our best-selling product. ► Nurtured cross-functional collaboration by a geographically diverse team as the leader of a $16M B2B marketing program. Developed creative go-to-market strategies and high-performing marketing programs that were scalable, repeatable and capable of being deployed globally. Delivered a 30 to 1 ROI, and drove a 44% improvement in cross-marketing. ► Built, managed, and mentored a team of talented marketing managers to strengthen market presence, deliver thought leadership to drive brand strategy and positioning, and create actionable plans that achieved results.less