If you have a small business, do just the PR means to create pitches and then route them to the right people; create buzz in your industry means being authentic with yourself first and then with the business, so if you want to invest time and energy, the PR DIY could be a great way to save money.

1. Tell the story of your brand

Telling a story can help you transform the identity and presence of your brand, in addition to establishing reliability among your customers and other sectors. Some of the best stories come from you and your best customers, so you might relate one on how your brand was born and raised and your customers can tell their experiences with you.

Think of your brand as if it were a person more is genuine and has personality, the more others will feel safe with your business. Be sure to tell why your business exists, its ethics, how the brand has evolved or any other thing that can help people see the big picture of your business.

Do not be afraid to encourage customers to tell their stories about how your business has helped them. A captivating story will give your audience a way to connect emotionally with the person that you are, in addition to setting a tone for the entire company.

2. Keep up with your industry

Read a lot and often to make sure you stay informed with any news related to your industry. Set Google Alerts and Twitter Mention, then find and follow the best influencers within your industry laws and what do your competitors.

You can use sites like IFTTT to collect items with the most relevant keywords from all over the internet and directing new content direct to your inbox. You will need to know as much as possible in your area because you never know when the spotlight will focus on you: the knowledge that you could impress the right person and take you to the great turning point.

3. Connect with the best influencer

If you have a behavior active with reporters and influencers in vogue in your field, the second step is to connect with them; if you take note of the argument on which those writers are focused, you will have so many knowledge to be able to build a relationship with them.

Try to create a list of blogs or news sites on which to write these influencers and comments, interact with them, whether it's a post on a blog or a Twitter chat.

Connecting with influencers and other people is a great way to build yourself a name and brand with your business, but make sure the comments are not forced or self-promotional because remember: the PR do everything around you being authentic wheel it is reliable.

4. Do your research and stay goal

This point refers to remain focused on your business; you must make sure you have something to contribute in the field, whether it is information in the form of an article or of a product or service useful.

It 'important to have the right preparation work before making any pitch, so he studied the outlets you have chosen for the pitch and see if there is a specific person who may respond well to the offer you make. Again, learn all you can before continuing.

5. Perfect first pitch

Far know your name before your product or service is ready could lead to some of your clients to the negative reviews, which is definitely not good for your small business or your startup; Moreover, it is likely that a good product or a quality service can have excellent results once the voice sparse.

Focus on perfecting your product or service before you spread the word and not be afraid to get the opinion of a small group of trusted people who can give you some advice to help you improve your product or your service quality.

6. Create the new pitch and winning

When you launch a brand or a product, you should make sure to stay as objective as possible, even if I think that anything your business produces is not the best, does not mean that everyone thinks like you.

Remember that all the influencers of the best companies are constantly bombarded with a pitch, so you have to be creative and, most importantly, personal. And this brings us back to the first point: it tells your brand story, something short and cute and, if using email, be sure to write an object that catches attention, not one that can be misunderstood.

There will be a time when a company of the hottest PR can help you're to achieve goals bigger, but for small businesses, the right attitude for success is to become a PR yourself.