While the folk wisdom encompassed by "the cream will rise to the top" is comforting for anyone who believes it, on today's Internet, it clearly is not a true statement. In order for your company or website to get to the top of search engine results, you need to find an SEO company in Atlanta that can help you.

What Are Search Engines?

Search engines are a collection of codes that calculate a specific websites relation to certain keywords. No people actually check the results to see if they are true or to find out what websites have been left out. The search engines algorithm ranks websites based on secret, proprietary Because the process is automated, search engine results have been gamed, and search engine companies could change the results based on the type of money they make through advertising and other means. While search engines are reliable enough in their way, they aren't infallible, and they provide bigger companies with an unfair advantage. The largest search engines are Google, Yahoo!, and Bing.

What Is SEO?

Search engine optimization, or SEO, is the act of taking web pages and applying what is known about search engine algorithms to get those pages ranked higher in search engine results. The top of the results is always the best place, but anywhere in the first two pages reaps huge benefits for the website in terms of visitors and click throughs. 

How Can You Harness SEO?

Because no one knows what's in the algorithm and search engines change them frequently to counteract the activities of SEO cheating, it's difficult for any one company to know what to include and not include. It used to be enough to simple create keyword density; then web developers started creating zero-point fonts that included the keywords to trick the system. Now, the only real advice anyone can give you is to write something great and get people to back link to it. Better, you can hire an SEO company. They are able to take the time and do experiments to figure out why one website is ahead of another. They then apply those principles to newly created web pages. Sure, in raw milk that is allowed to set, the cream rises to the top. On the Internet, it takes the help of an SEO company in Atlanta to help your goodness get to the top of the search engine results for keywords that relate to your website.