The world is very comfortable with dotcom domain names recognized as kings in the domain name kingdom, rightfully and for reasons of nomenclature, it crushed dot net, plus a couple of dozen other top level domains released during the earlier decade of the domain name explosion.

The trepidations and fear of .com amongst the new owners of the new generic top level domain names called gTLDs is understandable, despite 2000 proposed name applications and with 1000 plus new choices of TLDs approved and available the fear of com is pointless. Most importantly Dotcom and GTLD are two different spaces. Once the names are in the market and in daily usage they no longer comply with the rules of internet trade but rather ‘global nomenclature complexities’ to appreciate the 2 separate spaces some deeper research is mandatory.

The global domain name trade is very anxious to promote their new gTLDs and recover their massive investments during disgustingly slow timelines during last decade…the public at large, on the other hands is still completely oblivion to what the new gTLDs are and what power do them posses to create disruption in major sectors around the globe.

The massive disruption on global name branding and name selection is on the way…the bonfires of once mighty branding identities of the past are kindling very slowly and haven’t yet towered to attract global attention.

2020 Time frame:

Some 6 billion online users will create 3 billion websites creating massive demands for new domain names.

Only 25% of the online users will be English speakers therefore short and simple domain names will be in demand.

Currently 90% business names are based on last century ‘naming conventions’ and therefore are not fit enough to travel freely on internet in this new global age execution.

The massive corrective measures  and the rapid name changes will kindle towering bonfires creating new crusades to redefine ‘global age corporate nomenclature’ as a double sided sword; innovative new top level domain usage to disrupt old names identities and creative high level ‘nomenclature mechanisms’ for established name identities to play in the aggressive arenas. For some strange these critical topics are completely missing in all top MBA courses and CMO handbooks of the world.

Some Facts:

The 1000 plus new TLD options are great proof of advancement of the most needed ‘global domain name expansion’ led by ICANN.

The 500 million business names in some sort of use is a living proof of their serious disconnect as they struggle to gain spotlight and market visibility.

The global age demand of universal access to sizeable businesses is the proof of need of corrective measures as survival becomes critical.

The global decline of graphics, slogans and logos are proof of the supremacy of nomenclature as names dominate the market expansion and global presence issues.

The Internet of everything and global access is the proof making all of the above inevitable and logical progression.

The global decline of the University and MBA centric syllabus is a proof of the end of old business and marketing models and sharp appreciation of the change and global shifts.

The TLD boom will rise towards 2020 as the world enters powerful new global age thinking.

Was ICANN too slow or the GTLD release too premature?

Assessing the global business naming complexities juxtaposed with global image supremacy shifts amongst nations it seems that the timing of the release of TLD is just right. Now is the time to create a healthy debate of new global age nomenclature as key to success in a post ‘internet of everything’ mentality…way over and above the advertising and branding centric and MBA type marketing of the past. New global age is here, TLDs are the best and the cheapest tools and global nomenclature complexities will clearly divide the winners and losers in these new sophisticated name games.