Nancy Zhang Blog | The Core Competence Of These Companies | TalkMarkets
Index Strategist, CFA
Contributor's Links: NaixianZhang.com
Naixian (Nancy) Zhang is responsible for building smart-beta indexes and prototypes in a leading global Fintech firm, with a wide array of indexes powering a suite of exchange-traded funds (ETF); unit investment trusts (UIT) and passive funds of more than $5 Billion assets under management (AuM); ...more

The Core Competence Of These Companies

Date: Monday, June 4, 2018 2:14 PM EDT

The existence of every business entity is, from the very outset, to solve a problem standing out, so clients are willing to pay to get their needs met.

Working at a big company, assuming a particular job role, employees tend to forget what‘s the origin and the core competence of the firm.

I always like to ask this question: what is the core competence of Google (GOOGL), of Facebook (FB), of Bloomberg, of FactSet, of my team – index solution, and of myself.

Google has developed and owned the IP of the search engine, which by far is the only and most effective engine now, pushing Yahoo basically out of business. Even though Google never claims to be a monopoly in searching space, they are, according to Peter Thiel, purposely misguiding the mass to believe they are facing a lot of competition in the marketplace.

As for FactSet and Bloomberg, the business models are quite similar, providing a handy user view or analytical windows to conduct financial analysis. With the prevalence of these tools, obviously, add-on value is diminishing. With big data, machine learning, and artificial intelligence now in reality, being limited to hit buttons on the terminal is falling behind. Traditional fintech firms like Bloomberg and FactSet have to adapt and transform. Microsoft’s (MSFT) current CEO is catching up, making strategic moves of purchasing LinkedIn two years ago and Github today (June 04, 2018) for $7.5 B. Seeing the pioneer of windows creator – Microsoft – drifting away from their own foundational product, there is no reason for FactSet and Bloomberg to not consider carving out or diving into new space.

Index Solution group was created and grown now thanks to our distinctive approach, differentiated from the traditional indexers. This business is no longer about calculating an existing market make-up and weigh them according to each security’s market capitalization. The core essence of this business is to find “related” and “similar” companies in a fast and accurate fashion. There is no way to employ manual, fundamental research work, as has been carried out in last decades, to keep the edge. Our possession of a rich swathe of data and capacity to apply state-of-the-art machine-learning algorithms to parse data into executable financial investment vehicles are standing out and growing up.

Drilling down to an individual level at work, I constantly ask myself what to do that will bring the most value in the future. It’s much clearer after hovering from top to obtain the macro-level perspective. No doubt, there is no need to grasp the windows or box buttons, what is vastly needed is the mastering of analyzing naked data, structured or unstructured content efficiently and quickly. Clients are same and demands are same, they want the best investment so their money can grow to the maximum degree with the lowest cost. Hence, passive funds like ETF will keep replacing active funds. As the foundational benchmark, indexes will be more and more needed. Just they will have to be smarter, more robust, quicker, nimbler to keep up with the forever fierce competition. So, individuals, doers need to keep learning and honing in programmatic data processing skillsets and sharpening the ability to create and experiment ideas and strategies.

So we must pay particular attention to the artificial intelligence, which makes those linear, impossible tasks in past to be possible now or in near future. It’s a bit sad, but the truth of what’s undergoing is that traditional financial managers or advisors are pushed out of business, replaced by robot intelligence who are better and cheaper. The composition of our clients changed from windows users to robot buyers, we need to embrace ourselves to be able to give orders to robots and still be masters…

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