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With people spending more time at home, subscriber totals for Disney+ (DIS), Netflix (NFLX), and Roku (ROKU) have ballooned by the 10’s of millions, and 80% of U.S. households now have some way to stream videos. The quality and amount of content is incredible, but there’s something that’s been lacking with the services listed above – the ability to just sit down and channel surf live TV, have live news updates running in the background, and watch your favorite sports as they are being played.
Thankfully, products like Alphabet Inc. (GOOGL)’s YouTube TV, DISH Network Corp. (DISH)’s SlingTV, and Walt Disney Co.’s Hulu+ Live TV have all helped us unplug from the traditional cable companies that charge an arm for a leg for a bunch of extra channels we don’t want or need. You can now watch live TV with a simple internet connection anywhere and on any device.
But there’s one company that stands out to me above the rest – one that I have been excited about since I spoke with their CEO earlier this year on the Nova-X lifetime podcast, Digitization-X. Back in July when I had my one-on-one interview with the CEO, the stock was trading around $10. Today, it’s at around $23.
But I’m not just here to tell you about the gains you might have missed out on. The story – and profits to make – are just getting started for FuboTV Inc. (FUBO).
While they only started five years ago in 2015 as a soccer streaming service, they quickly saw the interest in a sports-centric network, and everything took off from there. Now in 2020, as a publicly traded company, it has one of the largest selections of live content with one of the leading live sports packages on the market. That is impressive given the size of some of FuboTV’s competitors.
Just like a typical cable company, FuboTV makes its money in the same way: through subscriptions and advertising revenue. The big difference is how they have positioned themselves with the tag line “come for the sports, stay for the entertainment.” They have used the demand for sports to acquire and retain its subscribers as a differentiated platform.
