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With people spending more time at home, subscriber totals for Disney+ (DIS), Netflix (NFLX), and Roku (ROKU) have ballooned by the 10’s of millions, and 80% of U.S. households now have some way to stream videos. The quality and amount of content is incredible, but there’s something that’s been lacking with the services listed above – the ability to just sit down and channel surf live TV, have live news updates running in the background, and watch your favorite sports as they are being played.

Thankfully, products like Alphabet Inc. (GOOGL)’s YouTube TV, DISH Network Corp. (DISH)’s SlingTV, and Walt Disney Co.’s Hulu+ Live TV have all helped us unplug from the traditional cable companies that charge an arm for a leg for a bunch of extra channels we don’t want or need. You can now watch live TV with a simple internet connection anywhere and on any device.

But there’s one company that stands out to me above the rest – one that I have been excited about since I spoke with their CEO earlier this year on the Nova-X lifetime podcast, Digitization-X. Back in July when I had my one-on-one interview with the CEO, the stock was trading around $10. Today, it’s at around $23.

But I’m not just here to tell you about the gains you might have missed out on. The story – and profits to make – are just getting started for FuboTV Inc. (FUBO).

While they only started five years ago in 2015 as a soccer streaming service, they quickly saw the interest in a sports-centric network, and everything took off from there. Now in 2020, as a publicly traded company, it has one of the largest selections of live content with one of the leading live sports packages on the market. That is impressive given the size of some of FuboTV’s competitors.

Just like a typical cable company, FuboTV makes its money in the same way: through subscriptions and advertising revenue. The big difference is how they have positioned themselves with the tag line “come for the sports, stay for the entertainment.” They have used the demand for sports to acquire and retain its subscribers as a differentiated platform.

Not only does FuboTV carry NFL, NBA, MLB, and NHL, you can also watch NASCAR, MLS, golf, tennis, boxing, MMA, college sports, and more for a total of over 50,000 live sporting events and 110 channels. That translates to subscribers watching over 120 hours per month and total content hour streamed up 83% year-over-year.

This all translates to revenue growth of 47% up to $61 million. Its two main revenue drivers, subscriptions and advertising, were up 64% and an astounding 153%. I am particularly excited about this growth in advertising as the shift to connected TV advertising is a 200+ billion market and moving quickly. They recently hired Diana Horowitz, who managed advertising at the New York Times, Scripps Networks, Comcast (CMCSA), and IBM and should help to continue this growth.

While these numbers are impressive, FuboTV is just getting stated. At the end of quarter, paid subscribers totaled 455,000, 58% higher than a year ago at 288,000. This shows with how fast they are growing and how much potential there still is in a market with 100+ million potential customers. They expect to end next quarter with 500,000-510,000 customers and revenue of $80 to $85 million, an over 50% jump year-over-year.

While many businesses have slowed during the pandemic, FuboTV cut deals and continued to work on its product. It announced a multiyear distribution deal with Disney to bring ESPN to its service along with other Disney channels, started offering its service on Xbox, announced new agreements with Starz and Epix, and launched Fubo Sports Network on PlutoTV. This has all led to improved viewership hours.

As they continue to innovate and differentiate their product from traditional cable, they are expanding into new businesses with the major move of getting into the online sports wagering market, a multi-billion-dollar market on its own. Combining a sports betting service with live sports could end up being a home run given the audience they already have.

With the recent uplisting and companies like Disney, AMC Networks (AMCX), and Comcast being large owners of the company, this could be the time to invest.