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James Altucher is a successful entrepreneur, chess master, investor and writer. He has started and run more than 20 companies, including StockPickr, and sold several of those businesses for large exits. He has published 11 books, and is a frequent contributor to publications including The ... more

My Triumphant Return to the Place Where I Saved the World: The NYSE

Date: Tuesday, December 22, 2015 4:03 PM EST


I’m going to visit the New York Stock Exchange as a tourist. Last time I was there I felt like killing myself.

Last time I was there was around 2010. I used to live on 15 Broad, right across the street from the Exchange.

I moved there because before that I lived in The Chelsea Hotel. And even though I lived in the Chelsea for most of the 90s, there was a particular reason I had to move out of there.

I was dating a woman in 2008 who was a therapist. One time she came to my “home” which was essentially a run-down room in a 120 year old decrepit hotel (the Chelsea).

The Chelsea had been home to Thomas Wolfe, Dylan Thomas, Ethan Hawke, Sid & Nancy, Madonna, and maybe hundreds of others artists, writers, musicians. I loved living there.

The next day the therapist called me. She had just been to HER therapist. “My therapist says you need roots.”

“But this is my roots. I lived here for years in the 90s and now I live here again. This is my home.”

“It’s a hotel.”

So, because I am insecure and do whatever is told to me by someone I am dating, I moved and found myself living across the street from the New York Stock Exchange.

I always like to live in places that are either tourist attractions or feel, in some way, like a creative choice.

Whenever CNBC, the TV station, would call me about coming on I would say “yes”. I’d crawl out of bed, put on a tie, and go across the street to their booth at the Exchange and make important announcements about the future of the world.

Then I’d go back home and cry myself to sleep.

But one time I decided to take it one step further.

The market was crashing. The S&P had just hit an ominous low of “666” and everyone thought capitalism was dead.

In the morning I got up early and bought a bag of chocolates.

Eating chocolate triggers oxytocin in the brain, the same neurochemical triggered when you have sex. It helps you to take more risks. It makes you feel like king of the world. It makes you feel more bonded with the people around you.

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