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Inneractive

Leader in App Monetization
Contributor's Links: Inneractive Inneractive Blog
Inneractive is a global programmatic ad stack for mobile publishers focusing on video, hyper-local and in-app search advertising. Inneractive is a transparent SSP and yield optimization platform adopted by new media publishers and used by top DSPs, and premium networks. In addition, Inneractive ...more
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Motorola Addressed Some Huge Issues With The New Moto E. Then Offered It For $130!
Wednesday, May 14, 2014 8:17 AM EDT
Motorola has done it again! While the company might be struggling a bit to find its place, its engineers sure have found their sweet spot.
In this article: MSI
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Why Facebook Made Moves On The Moves App
Sunday, April 27, 2014 10:30 AM EDT
Facebook is getting closer to taking over the world of mobile apps. Facebook has made building/acquiring a series of mobile stand-alone apps a top priority. Instagram, WhatsApp, Faceboook Messenger, Paper (news aggregator), etc. Now it's the fitness tracking app "Moves" by ProtoGeo Oy.
In this article: META
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Google Play Is Inching Closer To The Ranks Of The App Store
Tuesday, April 22, 2014 5:24 PM EDT
It looks like the going has been good for Google Play. At of the end of the first quarter, they enjoyed a huge lead over the App Store with 45% percent more downloads. Does that mean Apple has anything to worry about? Not just yet, because iOS apps are generating 85% more revenue than Google Play apps.
In this article: AAPL, GOOG
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Why You Should Keep Tabs On Rumors Surrounding The Amazon Smartphone
Thursday, April 17, 2014 5:36 AM EDT
There are rumors circulating about Amazon working on a smartphone. A 3D smartphone. And no, there isn’t a need for special glasses to view images in 3D.
In this article: AMZN, GOOG
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While The Mobile World Battles On The Software Front, HTC Looks To Hardware To Win
Tuesday, April 1, 2014 9:21 AM EDT
An interesting trend to watch is the shift from hardware to the dominance of operating systems, apps, ecosystems, and software in general.
In this article: HTCXF, SSNLF, AAPL
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From Three Screen Ad Campaign Strategies To Four Screens
Wednesday, March 26, 2014 9:09 AM EDT
Thanks to wearable technology, we may be on the verge of watching three screen ad campaigns transform into four. The three screens that marketers and advertisers currently target in the digital marketing space are computers, tablets, and smartphones. Can you guess what the forth screen could potentially be?
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The Struggles Of Google In Their Transition From Web To Mobile
Monday, March 24, 2014 10:33 AM EDT
What do you think of when you hear “Google”? The very first thought. Do you think “YouTube”? Do you think “Android”? How about “Gmail”?
In this article: MMI, LNVGY, GOOG, YHOO, META
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Seven Of Тhe Biggest Problems With The New IOS 7.1 Update
Thursday, March 20, 2014 8:11 AM EDT
The iOS 7.1 update has proven to be quite disastrous. And it just doesn’t make sense to me because Apple doesn’t have a record of releasing software that simply doesn’t work. Sure, previous versions may have had a few minor bugs here and there. But iOS 7.1? Just too many!
In this article: AAPL
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5 Dead Obvious Reasons Video Is The Next Big Thing In Mobile Advertising
Wednesday, March 19, 2014 8:37 AM EDT
One of the largest challenges in the mobile world is of course monetization. Why is monetization so difficult? Well, because of five words. You ready?
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How Samsung Is And Isn’t Copying Apple With The Galaxy S5
Thursday, March 13, 2014 6:23 AM EDT
Many were fascinated when the iPhone 5s was unveiled back in September. Okay, it may not have been as crazy as when the 5 came out, but it still generated a lot of buzz for the design and Touch ID. Fast forward to 2014, and Samsung announced the Galaxy S5.
In this article: SSNLF, AAPL
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Why Apple’s CarPlay Is Making Headlines And Why It Matters
Tuesday, March 11, 2014 10:43 AM EDT
Apple is the latest player in the fight to take over the in-car market with CarPlay. Between them, Google, and Microsoft, it might get a little tricky to place bets over who might win (at least between Apple and Google) – but this will be fun to watch.
In this article: AAPL
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Why You Should Keep An Eye Out On Drones In Mainstream And Tech
Monday, March 10, 2014 7:17 AM EDT
Just as news about drones made its way into the mainstream, it slid into the tech scene as well. Things are going to get interesting as drone wars take place between companies. Things will also get fascinating as drones are used to make a positive difference in the world. Regardless, they are innovations in development that are definitely worth keeping an eye out on.
In this article: GOOG, META
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How The WhatsApp Effect Changed The World Of Messaging Apps
Thursday, March 6, 2014 4:37 PM EDT
Everyone was shocked when Facebook struck the $19 billion deal with WhatsApp. But let’s face it, this acquisition led to many changes in the world of messaging apps: The WhatsApp Effect.
In this article: META, BBRY (NOW BB)
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Here’s Why You Should Pay Attention To The Advancements In Wearable Technology
Monday, March 3, 2014 6:34 PM EDT
Wearable technology stole a lot of the limelight from smartphones and apps at MWC 2014, and got many steps closer to normalcy.
In this article: SNE, GOOG, NFLX
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Stuckpixel And Inneractive Illustrate The Effectiveness Of Video And Location-Based Mobile Advertising
Thursday, February 27, 2014 8:00 AM EDT
Stuckpixel, a studio of 15+ brilliant minds and creative souls, has been contributing chart topping apps to the app stores since 2009. In 2012 Inneractive and Stuckpixel joined forces to help the studio grow its business by incorporating Inneractive’s SSP and mobile RTB exchange.
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Top Highlights From Day 3 Of Mobile World Congress 2014
Thursday, February 27, 2014 5:15 AM EDT
In true MWC fashion, day 3 was fantastic. As you may have noticed from our highlights from day 1 and day 2, after being immersed in the future of tech and gadgetry, our team became pretty starry-eyed.
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