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Inneractive is a global programmatic ad stack for mobile publishers focusing on video, hyper-local and in-app search advertising. Inneractive is a transparent SSP and yield optimization platform adopted by new media publishers and used by top DSPs, and premium networks. In addition, Inneractive ...more


Thoughts On The Verizon/AOL Deal
Verizon’s acquisition of AOL puts an end to a long-speculated rumors of a potential merger with Yahoo or a Verizon exit.
The Future Of Native Mobile Advertising By Some Of The Industry Leaders
By now, we have all heard about the buzz. Native advertising is the new black. Everyone is talking about it, everyone is excited about it, but how many people really understand it?
Adtech Is Not For You
Without ads, we wouldn’t have Facebook or twitter or youtube, we wouldn’t have the power to search whatever we want or get same-day delivery to our house for free. Without ads we would have probably been stuck with 2 Television channels (NPR or channel 1) and a very poor online content variety.
Mobile Once Again Following In The Footsteps Of The Web With Deep Linking And “App Constellations”
There has been something very interesting happening in the mobile space for months now and very few people have noticed it.
Consumer Reports Addresses The Famous IPhone 6 Plus Bend Gate. Can We Move On Now?
Another year, another iPhone launch, another scandal about a fundamental flaw in the new phone that goes viral on social media, then turns out to be nonsense.
EBay Is Bringing Back In-App Mobile Ads
Remember how EBay was testing out mobile ads back in 2012, and ultimately decided against them? Their execs felt that the revenue stream that came out of the in-app ads wasn’t worth the hassle behind-the-scenes, so the ads were removed.


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