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Director of Marketing APAC at SurveyMonkey

Eli Schwartz is the Director of Marketing, APAC for SurveyMonkey, the world’s largest online survey platform. He oversees SurveyMonkey’s marketing efforts in the Asia Pacific region. In addition, he leads the company’s global SEO efforts and strategies across 17 languages. ... more

What Are The Learnings From Amazon's Prime Day For Other Online Sellers

Date: Tuesday, August 1, 2017 2:12 PM EDT

Technology and Innovation

The vast majority of eCommerce merchants cannot duplicate Amazon’s massive inventory management infrastructure, but, they can still borrow a page out of Amazon’s book by deploying an inventory tracking system (Warehouse Management System - WMS) that provides accurate product information any time it moves from the shelf. This allows for quick training times of warehouse staff while still offering the full-cycle functionality of more expensive offerings currently on the market

A retail store can use a tool like Square which acts as a POS and inventory management all-in-one. For warehouses, one of the most popular inventory management systems is called Asap Systems which utilizes barcodes for reporting of where inventory is it at any point in time. However, those systems don’t natively connect with retailers’ ecommerce platforms. Merchants who sell on multiple online channels including Amazon and Walmart.com can choose from a few different options. Skustack, which uses a mobile phone app to control inventory changes, integrates directly into the merchant’s Seller Cloud management system. Retailers with a higher budget may choose to go with the customization route, or with pricier enterprise level systems such as Sage or Microsoft Dynamics that can be extensively tailored to the particular needs of a company.

With the cutthroat competition happening in the online retail space, it would be a safe bet that Amazon is not going to be the only company creating a sales holiday, and it would be prudent for smaller sellers to be prepared for the next shopping day. Technology may have allowed Amazon to become Amazon, but it also lowers the cost barrier for even smaller retailers to compete at a grand scale. Online sellers would be wise to learn everything they can from Amazon to be swift and nimble in the new competitive landscape.

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