Applied Materials (AMAT) stands to be a likely beneficiary of the huge demand for semiconductors as a result of the growth of AI (artificial intelligence), IoT (Internet of Things), and Big Data markets. The company's customers are poised to experience increased demand for semiconductors. This creates the need for Applied Materials' semiconductor manufacturing equipment/services.

Applied Materials currently has about 18% market share in the semiconductor equipment market. This is expected to increase to 20% upon the completion of the Kokusai Electric acquisition which should close by mid-2020. AMAT's competitive advantage of having fully automated fabrication systems will help retain new customers and attract new ones. Customers benefit from AMAT's technology through increased manufacturing productivity and lower costs.

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