Self Proprietor, Ahan Analytics, LLC
Contributor's Links: Ahan Analytics One-Twenty Two

Dr. Duru Ahanotu is a graduate of Stanford University with over fifteen years of experience doing analytic modeling, executing pricing strategies through price optimization, and implementing, developing, and selling enterprise software. He adds to this industry experience another five ... more


E Order From Chaos: Trading Facebook's Latest Drama
An expanding ad boycott of Facebook and a sluggish response by the company has generated high volume trading. While the price action looks chaotic at first blush, a close examination shows patterns that provide well-defined trading opportunities.
E Twitter Breaks Out Anyway
Twitter was under political and trading pressure last week. This week the stock is on a strong comeback culminating in a bullish breakout above a critical threshold.
E Euro Makes A Bid For A Bottom
The euro has swung widely in the past few months as traders make swift pandemic-related bets. Signs are converging for a potential fresh bottom for the euro but the reasons for the euro's new attraction may be different than the last.
A New Interpretation For A Surge In Google Searches For "Recession"
Recession fears are palpable. Concerns about a Depression-level calamity are elevated. I take another look at how to interpret Google Trends which reveal these fears through relative search volume. They could speak to the sustainability of a bottom.
E The Fastest Correction In History Is Not The Fastest Shift From Overbought To Oversold
The current sell-off marked the fastest drop from all-time highs in history. However, it was not even close in terms of fastest drops from overbought extremes to oversold extremes. That shift happened during the flash crash of May, 2010.
E From Rolling Over To Rolling Higher: Home Builder Stocks Rejoin The Stock Market Rally
Sentiment in financial markets can be fickle. A month after the stocks of home builders were rolling over and breaking down, investors have done an about-face. Home builder stocks are now back in major rally mode.


Latest Comments
Order From Chaos: Trading Facebook's Latest Drama
3 days ago

Makes sense. In the meantime, traders and investors have jumped into the dip with both feet! Amazing. My assessment turned out faar too conservative.

In this article: FB
Order From Chaos: Trading Facebook's Latest Drama
3 days ago

That's quite a metaphor!

In this article: FB
Twitter Breaks Out Anyway
1 month ago

One addendum: I should have clarified that I think $TWTR is a buy on the dip. I am adding on today's 3.7% (so far) dip.

In this article: TWTR
Euro Makes A Bid For A Bottom
1 month ago

In this particular case, the currency trades are short-term in nature and look to follow the existing trend. But times of high uncertainty generally offer the biggest investment opportunity as those who have little to no confidence in the future are willing to sell at steep discounts.

From Rolling Over To Rolling Higher: Home Builder Stocks Rejoin The Stock Market Rally
5 months ago

Builders are trying to focus on the affordable price ranges, but are still running into supply constraints in many markets.

In this article: ITB, LEN
Sterling Drops As New Brinkmanship Begins
6 months ago

That picture of Boris says everything. I am wondering why the pound rallied so sharply in the wake of the election news when it meant that the odds of a hard Brexit suddenly shot way up!? It's been confusing interpreting what the market is thinking and trying to predict on the pound!

It’s A “Risk On” Week
6 months ago

How do you calculate the risk appetite and breadth metrics? The breadth metric I follow, the percentage of stocks trading above their respective 40DMAs (T2108 or AT40), has gone nowhere for two months and has me cautious.

A Full Reversal For Speculative Fever In Toll Brothers
8 months ago

Because it mostly looked like the regular sell programs executives put in place. I also had a bias to interpret dips as bullish given the speculative frenzy in call options just ahead of that.

In this article: TOL
Strong Sales For LGI Homes Set Up Earnings Reports For Lennar And KB Home
9 months ago

Either way, they are not apparently impacting results. So there is some kind of disconnect going on.

In this article: KBH, LEN, ITB, LGIH
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AAL American Airlines Group Inc
AAPL Apple Inc.
AET Aetna Inc.
AKS AK Steel Holding Corp
AYI Acuity Brands Inc. (Holding Company)
BBRY (now BB) BlackBerry Ltd
BBY Best Buy Co.
BP BP p.l.c.
CAT Caterpillar Inc.
CBT Cabot Corporation
CORN Teucrium Corn ETF
CSCO Cisco Systems Inc.
DX Dynex Capital Inc.
EWC iShares MSCI Canada Index Fund
FAST Fastenal Company
FB Facebook Inc
GOOG Alphabet Inc. (Google)
GULF WisdomTree Middle East Dividend Fund
HD Home Depot Inc.
HDGE AdvisorShares Active Bear ETF
NFLX Netflix Inc.
OPEN now part of BKNG
PCLN Priceline (Now BKNG)
RP RealPage Inc.
SKUL Skullcandy Inc.
TIP iShares Lehman TIPS Bond Fund
UUP PowerShares DB US Dollar Index Bullish Fund
VXX iPath S&P 500 VIX Short-Term FuturesTM ETN
X United States Steel Corporation
ZNGA Zynga Inc.
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Latest Posts

Work Experience

Director of Corporate Measurement
January 2014 - Present (6 years 8 months)
I manage an analytics support team for the Global Research and Insights group within Marketing. The team has four main functions: custom reporting solutions (data mining services), dashboard automation (more efficient Excel, transfer from Excel to Tableau), monitoring and measuring network-level metrics and corporate-level annual goals, provision of 3rd-party measurement data, and ad hoc data analysis. Our work supports marketing campaigns, marketing insights and analytics, and advertising sale
Director of Analytics
October 2013 - January 2014 (4 months)
I manage a team of analysts in Yahoo's Advertising and Data Solutions group. My team covers Business Intelligence (BI), Analytic Insights (AI), Experimentation, and External Measurement. The BI team supports the reporting and ad hoc analysis of various Yahoo product teams and includes executive-level reporting. The AI team leverages Yahoo data to create actionable insights on property-specific and network-wide user behaviors, includes custom analytics for non-product teams.
Lead, Business Intelligence, Analytic Insights, and Experimentation
August 2011 - September 2013 (2 years 2 months)
Lead the Business Intelligence (BI), Analytic Insights (AI) and Experimentation teams for Yahoo's Advertising and Data Solutions group. The BI team provides performance measurement expertise and data analysis for vertical and horizontal product categories as well as delivers monitoring and analysis for corporate-level KPIs. The AI team delivers longer-range research studies that help product teams make strategic decisions. The Experimentation team provides support for A/B testing and other stat
Senior Business Intelligence Manager
November 2010 - August 2011 (10 months)
Focused on developing dashboards and ran data analysis for corporate level and ad hoc initiatives. Managed two contractors in the delivery of a weekly and monthly Excel-based dashboard for global product management and senior leaders to track the performance of Yahoo products and progress against goals. Managed the first phase of a transition and automation of this dashboard onto Microstrategy.
Analytics and KPI Program Manager
May 2010 - November 2010 (7 months)
Automated, created, managed, and distributed dashboard reporting of key operational and strategic metrics for Yahoo Open Strategy (YOS), Yahoo's social platform technology. Accumulated, aggregated, and organized data from disparate sources for multiple functional groups for ultimate publication (through Excel) to a cross-functional audience, including executives. Provided ad hoc data analysis and drove requirements for improving reporting capabilities.
Sole Proprietor
Ahan Analytics
May 2009 - May 2010 (1 year 1 month)
Sustainable, data-driven approaches for improving business performance. Ahan Analytics, LLC was founded by N. Duru Ahanotu, Ph.D. to find the "aha" in your data that will improve business performance. He enables decision-making in the face of complexity and uncertainty so that your business can sustain its improvement.


University of California, Silicon Valley Extension
2013 / 2013
Introduction to Data Mining and Machine Learning (In R), A
Stanford University
1992 / 1999
Engineering-Economic Systems
Stanford University
1991 / 1992
Engineering-Economic Systems
Stanford University
1990 / 1991
Values in Technology Science and Society
Stanford University
1987 / 1991
Mechanical Engineering


One-Twenty Two
Dr. Duru
Dr. Duru

For students and fans of financial markets.