Founder Trust Across America - Trust Around the World
Barbara Brooks Kimmel is an author, speaker, product developer and global subject matter expert on trust and trustworthiness. Founder of Trust Across America-Trust Around the World she is author of the award-winning Trust Inc., Strategies for Building Your Company’s Most Valuable Asset, Trust Inc., ...more

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Trustworthy Companies Offer Superior Investment Returns With Less Risk
1 year ago

Hi and thanks for your comment. We are looking at most trustworthy not most trusted. Big difference! The first is an internal measure while the second is external perception.  It's unusual for our annual "Top 10" to ever include any of the big banks or big pharma. Keep in mind that industry is not destiny. Banks come in all shapes and sizes from community banks to JP Morgan Chase and everything in between.

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Trustworthy Companies Offer Superior Investment Returns With Less Risk
2 years ago

Great questions folks. Keep in mind that no company is perfect. However, the most trustworthy have less risk for investors and they tend NOT to blow up like Enron or Wells Fargo. We only focus on the "good guys" so you will not see reports from us on the bad actors.  As far as how we define "trustworthy" it's included in the artilce. Keep the questions coming!

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Building Trust Into Investing
9 years ago

You can see the fluctuation on the chart. The live portfolio is rebalanced monthly.

In this article: BA, CBG, COF, DAL, HRL, JLL, LXK, MAN, SHW, CA
Building Trust Into Investing
9 years ago

Our focus is on the "best" not the worst!

In this article: BA, CBG, COF, DAL, HRL, JLL, LXK, MAN, SHW, CA
Top 10 CEO "Trust" Stories Of 2014
9 years ago

Only to point out that the focus is usually on the bad apples which does nothing move the needle in the right direction.

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Building Trust Into Investing
10 years ago
Thank you Susan- that list is not made public.
In this article: BA, CBG, COF, DAL, HRL, JLL, LXK, MAN, SHW, CA
Building Trust Into Investing
10 years ago
Great question Mike. Our FACTS Framework measures the trustworthiness of public companies based on 5 quantitative indicators of trustworthy business behavior. We are not measuring trust, reputation or customer loyalty. Also, please keep in mind that no company is perfect. As indicated below, less than 50 companies scored above a 70 in 2013. Thanks for taking the time to comment. Barbara
In this article: BA, CBG, COF, DAL, HRL, JLL, LXK, MAN, SHW, CA
Building Trust Into Investing
10 years ago
Susan- yes, if only more were! In 2013 less than 50 public companies scored above a 70 (on a 100 scale) in our FACTS Framework. Thanks for taking the time to comment. Barbara
In this article: BA, CBG, COF, DAL, HRL, JLL, LXK, MAN, SHW, CA
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