Run all aspects of one of the world's most popular resources for understanding the future of the economy and what steps to take to build a more prosperous future (this is the next evolution of the business formerly known as ChrisMartenson.com)

Responsible for all business strategy and operations for this well-regarded & fast-growing start-up, plus I partner with one of the greatest minds in the emerging econoblogging space. Given my professional skill set and my personal interests, it's a dream job.

Promoted by CMO to coordinate the Marketing function for Yahoo!'s North America region (largest in both scope and revenues). Had particular focus on rebuilding the company's B2B marketing capabilities.

Promoted to lead all inbound and outbound marketing-related efforts for Yahoo!'s mobile business, as well as product development for its most strategic region. Oversight included Product Marketing, Consumer Marketing, B2B Marketing, Partner Marketing, Trade Marketing, Mobile Sites, North America Product, and Latin America Product - a team of over twenty-five. Reported directly to SVP in charge of Yahoo!'s mobile business unit. Member of CMO staff.

Responsible for general management of the mobile version of yahoo.com. Oversaw Engineering, Design, Product Development and Product Marketing. Reported directly to Executive Vice President.

Global business responsibility across the entire product lifecycle: business strategy, consumer insights, product requirements & development, go-to-market, and maintenance/evolution.


 

Led the Marketing team responsible for monetizing and retaining Yahoo!’s rapidly growing base of 15+ million premium broadband subscribers and mobile users. Set targets & strategy, designed new marketing vehicles and programs, drove infrastructure development, and scaled solutions across Yahoo!’s portfolio of telecom partners (including AT&T, Verizon, Rogers Communications, British Telecom, Verizon, BellSouth). 



 

A new position created to grow substantial incremental advertising revenue within key Yahoo! target industries. Served as critical coordinating catalyst between Yahoo! Media Sales and Yahoo!'s Business Units to develop go-to-market strategies, design & launch new market need-driven solutions, and oversee major trade marketing initiatives. 



 

Led marketing function for largest financial site on the Web (over 10 million unique users per month). Areas of focus included acquisition campaigns for Yahoo!'s financial premium and fee-generating services, customer insights, and brand awareness initiatives.

Highlight accomplishments include designing and launching the inaugural partnership with Intuit/TurboTax. 

Promoted to lead new department charged with determining the Customer Loyalty strategy (increasing frequency, recency, and value of repeat visits) for the Web's leading online comparison shopping service. 

Recruited and managed a team of Marketing Managers responsible for implementing customer loyalty initiatives.