The portfolio of stocks I started building September 8, at a one stock per week pace for the next year, is named Vista.  I will select its ninth stock this coming weekend. Vista is the sixth portfolio I've built (at a one dividend dog per-week pace) since 2014. Six portfolios = VI for Vista!

Vista is planned to Look Ahead for Outstanding, Proven, Dividend Winners. (Like Aristocrats)

Today we'll review the first of five financial services sector stock candidates vying to be that ninth selection and first financial member of the Vista portfolio.

My subject today is a mid-cap asset management company, Franklin Resources Inc. Its trading ticker symbol is BEN.  This is my first report on Franklin Resources  Inc for this Vista portfolio but I reported on it for several others. 

• Franklin Resources provides investment services for individual and institutional investors. 
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• At the end of September 2020, Franklin had $1.419 trillion in managed assets, composed primarily of equity (31%), fixed-income (46%), multi-asset/balanced (10%) funds, alternatives (9%) and money market funds. Distribution tends to be weighted more toward retail investors (51% of AUM) investors, as opposed to institutional (47%) and high-net-worth (2%) clients. 
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• Franklin is also one of the more global firms of the U.S.-based asset managers, with more than 40% of its AUM invested in global/international strategies and close to 30% of managed assets sourced from clients domiciled outside the United States.

Franklin Resources, Inc. was founded in 1947 and is based in San Mateo, California with an additional office in Hyderabad, India.

I use three key data points to gauge dividend equities or funds like Franklin Resources Inc. (BEN):

(1) Price

(2) Dividends

(3) Returns

Those three basic keys best tell whether a company has made, is making, and will make money. 

BEN Price

Franklin Resources' price per share closed at $18.75 yesterday.  A year ago its price was $28.05. Price fell $9.30 or nearly 33.2% last year.

If Franklin Resources' stock trades in the range of $15 to $25 this next year, its recent $18.75 price might rise by $1.25 to reach $20.00 by November 2, 2021. 

BEN Dividends

Franklin Resources' most recently declared Quarterly dividend was $0.27 paid October 15th. Dividends are estimated to total $1.08 per share annually and yield 5.76% at yesterday's $18.75 closing price.

BEN Gains?

Adding the $1.08 annual anticipated dividend to my $1.25 optimistic estimate of Franklin Resources' price upside shows a $2.33 potential gross gain, per share, to be reduced by any costs to trade the shares.  

Put little under $1,000.00 today in Franklin Resources Inc at $18.75 and we would buy 53 shares of BEN stock.

A $10 broker fee (if any) paid half at purchase and half at sale would cost us about $0.19 per share.

Subtract that $0.19 brokerage cost from my estimated $2.33 gross gain per share results in a net gain of $2.14 X 53 shares = $113.42 for a 11.35% net gain on a $1,008.91 investment.

So it goes that Franklin Resources Inc (BEN) shows a possible 11.35% net gain including a 5.76% dividend yield. It could be more, it could be less.   

All of the estimates above are speculation based on the past history of Franklin Resources Inc (BEN).  Only time and money invested in this stock will determine its worth.