Self Proprietor, Ahan Analytics, LLC

Dr. Duru Ahanotu is a graduate of Stanford University with over twenty-five years of experience doing analytic modeling, executing pricing strategies through price optimization, and implementing, developing, and selling enterprise software. He adds to this industry experience another five ... more


E A Trade To Hedge A Top In Facebook With A Rebounding Google
Facebook enjoyed a much faster recovery than expected. Google accompanied the stock along the way. A pairs trade on the two looks like an attractive way to play the next big moves in these internet and digital advertising titans.
E Order From Chaos: Trading Facebook's Latest Drama
An expanding ad boycott of Facebook and a sluggish response by the company has generated high volume trading. While the price action looks chaotic at first blush, a close examination shows patterns that provide well-defined trading opportunities.
E Twitter Breaks Out Anyway
Twitter was under political and trading pressure last week. This week the stock is on a strong comeback culminating in a bullish breakout above a critical threshold.
E Euro Makes A Bid For A Bottom
The euro has swung widely in the past few months as traders make swift pandemic-related bets. Signs are converging for a potential fresh bottom for the euro but the reasons for the euro's new attraction may be different than the last.
A New Interpretation For A Surge In Google Searches For "Recession"
Recession fears are palpable. Concerns about a Depression-level calamity are elevated. I take another look at how to interpret Google Trends which reveal these fears through relative search volume. They could speak to the sustainability of a bottom.
E The Fastest Correction In History Is Not The Fastest Shift From Overbought To Oversold
The current sell-off marked the fastest drop from all-time highs in history. However, it was not even close in terms of fastest drops from overbought extremes to oversold extremes. That shift happened during the flash crash of May, 2010.


Latest Comments
A Trade To Hedge A Top In Facebook With A Rebounding Google
12 days ago

This quote from AdExchanger was VERY telling about FB's earnings conference call:

"Although Facebook reported its Q2 earnings the day after CEO Mark Zuckerberg donned a suit to testify along with his big tech CEO bros in front of a congressional antitrust subcommittee – incredibly, not a single investor asked Zuckerberg about his appearance.

And the advertiser boycott barely got a mention, although Wehner pointed out that the Top 100 advertisers make up just 16% of Facebook’s ad revenue and falling.

According to Zuck: “Small businesses are the biggest part of our business, not the largest businesses. … We want to serve everyone, but if you as investors or analysts or anyone is thinking about our business, the really accurate way to think about what we do is we are in the business of serving small businesses.”

In that vein, Facebook announced a milestone on the call: It now has more than 9 million active advertisers across its services."

In this article: L, FB, GOOG, GOOGL
A Trade To Hedge A Top In Facebook With A Rebounding Google
12 days ago

It seems small and medium-sized business matter most to FB, and the boycotters collectively don't matter much. And definitely if users stick by Facebook, advertisers have to return at some point.

In this article: L, FB, GOOG, GOOGL
A Trade To Hedge A Top In Facebook With A Rebounding Google
27 days ago

True teflon Don.

In this article: L, FB, GOOG, GOOGL
A Trade To Hedge A Top In Facebook With A Rebounding Google
27 days ago

That's right. The users are at the center of everything. It's next to impossible for advertisers to ignore a 2 billion, highly targetable audience for long.

In this article: L, FB, GOOG, GOOGL
A Trade To Hedge A Top In Facebook With A Rebounding Google
28 days ago

The potential for bigger % move in Facebook is exactly why I bought a straight put on FB vs the call spread on Google. A spread on FB, as I learned with the last trade, significantly caps potential gains in the trade.

In this article: L, FB, GOOG, GOOGL
Order From Chaos: Trading Facebook's Latest Drama
1 month ago

Makes sense. In the meantime, traders and investors have jumped into the dip with both feet! Amazing. My assessment turned out faar too conservative.

In this article: FB
Order From Chaos: Trading Facebook's Latest Drama
1 month ago

That's quite a metaphor!

In this article: FB
Twitter Breaks Out Anyway
2 months ago

One addendum: I should have clarified that I think $TWTR is a buy on the dip. I am adding on today's 3.7% (so far) dip.

In this article: TWTR
Euro Makes A Bid For A Bottom
2 months ago

In this particular case, the currency trades are short-term in nature and look to follow the existing trend. But times of high uncertainty generally offer the biggest investment opportunity as those who have little to no confidence in the future are willing to sell at steep discounts.

From Rolling Over To Rolling Higher: Home Builder Stocks Rejoin The Stock Market Rally
6 months ago

Builders are trying to focus on the affordable price ranges, but are still running into supply constraints in many markets.

In this article: ITB, LEN
1 to 10 of 83 comments
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AAL American Airlines Group Inc
AAPL Apple Inc.
AET Aetna Inc.
AKS AK Steel Holding Corp
AYI Acuity Brands Inc. (Holding Company)
BBRY (now BB) BlackBerry Ltd
BBY Best Buy Co.
BP BP p.l.c.
CAT Caterpillar Inc.
CBT Cabot Corporation
CORN Teucrium Corn ETF
CSCO Cisco Systems Inc.
DX Dynex Capital Inc.
EWC iShares MSCI Canada Index Fund
FAST Fastenal Company
FB Facebook Inc
GOOG Alphabet Inc. (Google)
GULF WisdomTree Middle East Dividend Fund
HD Home Depot Inc.
HDGE AdvisorShares Active Bear ETF
NFLX Netflix Inc.
OPEN now part of BKNG
PCLN Priceline (Now BKNG)
RP RealPage Inc.
SKUL Skullcandy Inc.
TIP iShares Lehman TIPS Bond Fund
UUP PowerShares DB US Dollar Index Bullish Fund
VXX iPath S&P 500 VIX Short-Term FuturesTM ETN
X United States Steel Corporation
ZNGA Zynga Inc.
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Latest Posts

Work Experience

Director of Data Science and Engineering
Verizon Media (formerly Yahoo)
May 2010 - December 2018 (8 years 9 months)

Served in numerous analytics and data science roles from 1) supporting reporting for technology product platforms and executive reporting to 2) business analytics and analytics research for product teams, to 3) data science, analytics, and data engineering for Marketing.

Sole Proprietor
Ahan Analytics
May 2009 - May 2010 (1 year 1 month)
Sustainable, data-driven approaches for improving business performance. Ahan Analytics, LLC was founded by N. Duru Ahanotu, Ph.D. to find the "aha" in your data that will improve business performance. He enables decision-making in the face of complexity and uncertainty so that your business can sustain its improvement.


University of California, Silicon Valley Extension
2013 / 2013
Introduction to Data Mining and Machine Learning (In R), A
Stanford University
1992 / 1999
Engineering-Economic Systems
Stanford University
1991 / 1992
Engineering-Economic Systems
Stanford University
1990 / 1991
Values in Technology Science and Society
Stanford University
1987 / 1991
Mechanical Engineering


One-Twenty Two
Dr. Duru
Dr. Duru

For students and fans of financial markets.