Why You Should Care About CES 2021

The Consumer Electronics Show has evolved so far beyond its consumer electronics roots that it is now just called CES. Over the years, the show has grown into the world’s most important annual technology trade event, featuring close to 4,000 exhibitors and attracting over 170,000 attendees. But times have changed. Due to the pandemic, CES 2021 will be “all-digital.” Which raises the question, does CES still matter?

Digital Audience

Business in a Post-Pandemic World

While it is true that America’s healthcare system is being stretched to its limits and while it is also true that COVID-19 cases, hospitalizations, and deaths are at unacceptable levels, there is some good news. There are several different vaccines on the horizon and there has been a great deal of progress with therapeutics. Conventional epidemiological wisdom says that we are going to be in for a long winter, but between the vaccine program and improvements in treatment protocols, we should begin to emerge from the pandemic toward the end of 2021. McKinsey has a well-researched article on the subject. I have no way to know if this is true or just wishful thinking, but it is the timeframe that is most often quoted.

A lot can happen between now and Q4 of 2021, but no matter how tough times are right now, the pandemic will ultimately end. When it does, we are going to be in a new world with new challenges and new opportunities. What will that future look like?

Scenario Planning for a Post-Pandemic World

The pandemic is teeming with known unknowns. What are the follow-on effects of the economic shutdown? How will you assess the risk of bringing your employees back to the office? What impact will new consumer preferences have on your business? Will there be inflation or deflation? A recession or depression? As hard as these questions are, we’ve helped our corporate clients reframe and answer them in multiple ways. You can answer them too. Here’s how.

A Reliable Crystal Ball

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Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, ...

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