I guess it’s safe to say that this is the year of Facebook. They’re on a roll.

The worlds largest social network is making headlines once again. No, this doesn’t have anything to do with acquisitions for Internet.org. Now we’re talking money.

Facebook shares recently hit a record high, by jumping to $76 per share on July 24th. This is a direct result of a surge in mobile advertising. As the revenues from mobile advertising continued to grow, more people used the app more often. This is really good news for early investors who held onto Facebook stock from their IPO two years ago, because they are close to doubling their money.

Facebook’s mobile ad revenue has been of interest since its early days. It now accounts for 62% of Facebook’s total advertising revenue at $1.66 billion. Earlier this year, mobile ads accounted for 59% of their total ad revenue.

So where does this place Facebook now? Their market value is just a little below $200 billion. Facebook is well on its way to join the ranks of Apple, Microsoft, and Google in terms of value, after snatching what was formerly IBMs spot as the fourth-largest technology firm that is listed in the US.

The company is still behind Google, but they are quickly catching up and is even taking a lot of business away from Google. According to eMarketer, Facebook had a 6% share of the market in 2013, while Google had 32%. This year, Facebook is expected to grow to 8%, with Google dropping below 32%.

Reports are indicating that Facebook will attempt to gain more ground in and revenue from video and mobile advertising sales through third-party ad networks. With their current success-rate in mind, yes, I can see this happening.

Watch this video for more impressive numbers that indicate how Facebook’s Q2 results have beat estimates:

Click for Video:  Facebook Q2 beats estimates