The Economic Mood Darkens: IPhone Sales Plunge 15% As Consumer Confidence Falls For The 3rd Straight Month

Apple iPhone sales are never supposed to go down. For nearly two decades, Apple has been an unbeatable economic miracle, but now it appears that times have changed. Global sales for the iPhone were disastrous during the holiday quarter, and this is yet another indication that the global economic slowdown is accelerating. Here in the United States, auto sales have been abysmal, retail bankruptcies have been surging and home sales have been seriously declining, but the big tech giants were supposed to be an economic bright spot that we could always rely on. Perhaps that is why so many investors were shocked when Apple announced their most recent quarterly results on Tuesday

Sales of Apple’s flagship iPhones plummeted 15% during the holiday quarter, a sharp deterioration in a business that the company said Tuesday will continue to struggle in the coming months.

Apple gave a weaker-than-expected sales-and-profit forecast for its fiscal second quarter. Its guidance calls for sales to fall by as much as 10% and for its earnings per share to plunge by as much as 22%.

Apple is openly admitting that this is not just going to be a one-quarter anomaly.

The company is telling us that sales are going to continue to fall in the months ahead, and that is very alarming news.

In fact, we haven’t seen Apple sales fall on a year over year basis since the year 2000

The last time Apple’s holiday quarter sales fell, America was consumed with Bush v. Gore and Tom Brady had one completed pass in his career.

Apple’s sales fell 15% in the last three months of 2018 — and that’s the first time Apple’s sales dropped during the final quarter of the year since 2000.

Speaking of Tom Brady, what he has accomplished is nothing short of remarkable.  This will be his ninth Super Bowl as a quarterback with the Patriots, and that is a record that will never, ever be broken.

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