Real Gold Price Lowest In 50 Years

As we approach the beginning of the biggest wealth destruction in history, it is timely to turn to the wisdom of one of the great philosophers. Plato (428-348 BC) stated:

“The greatest wealth is to live content with little”

And this is the lesson that most people in the world will need to learn the hard way in coming years. We are now at the end of an era which has created unreal wealth for a few and massive debt for most of the world. As all the bubble markets in stocks, bonds, property and other financial assets implode, together with the debt that has fuelled it all, 100s of trillions of dollars will just vanish and never return. The consequences will be both shocking and devastating for most people.


It is interesting how few people, especially in the West, heed the wise words of Plato. We all come into this world alone with absolutely nothing and we leave the world in the same way – alone with nothing. And in between most people try to accumulate as many possessions as they possibly can although we can take nothing with us when we leave. I have recently had discussions with a couple of different friends who have expressed content with what they have and are in no need of amassing material wealth. These are both people of great intellect and integrity and also with many interests which are both stimulating and free. It is refreshingly uplifting to meet such people who are totally contented with their lives.

Interestingly, both these people are holding gold. Most people, clients or friends, we know who own gold, do not hold it in order to become wealthy. They do it because they see the unprecedented risks in the world, in markets, and in the financial system. They see gold as the best form of insurance or wealth preservation against these risks. Anyone who buys gold to make short term gains has misunderstood the purpose of holding physical gold.

Gold is not a “get rich quick” investment. The people who buy gold when it goes up and sell when it goes down are just opportunistic speculators. They don’t understand the purpose of holding gold. Gold is not an investment. Gold is money and the only money which has survived in history. Over time, gold assures stable purchasing power. One ounce of gold buys a good quality suit for a man, just like it did 2,000 years ago.

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