Procter & Gamble Vs. Johnson & Johnson

Today, two titans of the Dividend Investing community enter the ring to face off. Yes, we have another dividend stock showdown my friends. We’ve seen The Rock vs. Stone Cold, Hulk Hogan vs. Andre the Giant, Undertaker vs. Shawn Michaels.  Now, we have Procter & Gamble (PG) vs. Johnson & Johnson (JNJ). We will compare the company’s brands, dividend history, and current stock metrics to determine which Dividend King is a better undervalued dividend stock to buy TODAY!

Why Procter & Gamble and Johnson & Johnson?

The reason Procter & Gamble & Johnson & Johnson were selected for this showdown is simple. Both companies are the top of their class, in terms of dividend investing. In fact, we even consider both the companies Top 5 Foundation Dividend Stocks for YOUR Portfolio. That Top 5 list was created to help beginning investors purchase the best, high quality dividend stocks to begin building their dividend stock portfolios.

Both companies also share the coveted title of Dividend Kings. Dividend Kings are companies that have increased their dividend for at least 50 consecutive years. This means that both companies have demonstrated their ability to increase their dividend through good times and bad. By increasing their dividend for over 50 years, they have still managed to increase their dividend increase during the following economic crises: COVID-19 Pandemic, Financial Crisis, Dot-Com Bubble, Savings & Loans Crisis, and others. When the going gets tough, you can count on PG and JNJ to increase their dividends.

Lastly, both companies operate in variations of consumer staples. This is my favorite sector. You won’t be disappointed later in the article when we review each company’s brand portfolio. Let’s just say PG and JNJ have some of the best in class brands in their respective niches.

Format of the Dividend Stock Showdown

Now, let’s lay down the ground rules and format for this showdown and battle royale.  In this battle, we will review the following aspects, and metrics, of the companies:

  • Brand Portfolios
  • Each Company’s April Dividend Increase
  • The 3 Metrics of Our Dividend Stock Screener
  • Dividend Yield

By the end of this comparison, we are hoping to see if one company is not only better built for the long run, but also if one company is cheaper than the other! 

I’m pumped up and eager to see the results of the analysis. Enough talking, let’s dive right in to the analysis and review some dividend stocks!

Dividend Stock Showdown

For this showdown, we are going to us the closing stock prices as of April 22, 2021. We will also use the average analyst EPS, per Yahoo! Finance, at the time the article was written, and dividend information from Now, let’s jump right in and see which Dividend King comes out on top!

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Disclaimer: I do not recommend any decision to the reader or any user, please consult your own research. Thank you.

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