Something big is happening on Amazon (AMZN) to the business of selling things. Those who want to understand it are unlikely to find better trailblazers than Ezra Firestone, Jesse Lakes or Xander Putris. The three have spent several years in the ecommerce space and tout Amazon’s 100 million shoppers a month as a reason every retailer should have a presence there.

In Q3, 2105, Amazon hit 25.4 Billion in sales and is expected to hit 35.1 Billion this quarter. For most shoppers, Amazon is either the first or second (after Google GOOGL +2.17%) place they go to shop online. For most retailers, Amazon does more than move the needle, they are the needle.

I spent an hour with these Amazon gurus to get their secret tips and tricks to dominating the Amazon marketplace. You might think Amazon has a level playing field for sellers, but you’d be wrong.

Video Length: 00:55:36

The Difference between Vendor Central and Seller Central

When I ask almost all of my new clients about Amazon’s Seller Central, they look at me with a blank look of confusion like they’ve just been told there’s a new financial Disneyland that they haven’t been invited to. And they’d be right. Seller Central allows a lot more freedom for retailers and usually provides better margins and 14-day payment terms.

Whereas, on Vendor Central you’re relying on an Amazon Agent to make changes and decisions on your behalf – which would be fine if they didn’t have 60 other sellers they work with.