HubSpot Acquired 9 Smaller Start-Ups

As part of this focus, it recently entered into a strategic partnership with AWS. The three-year agreement will allow HubSpot to leverage AWS services to expand its platform to members of the Connect and HubSpot for Startups programs. Additionally, AWS will support HubSpot’s Connect program by co-investing to build an ecosystem for HubSpot partners including content tailored to developers.

Recently, HubSpot also announced the integration of LinkedIn Ads with its platform. LinkedIn ads will now be available in the Professional and Enterprise tiers of Marketing Hub as part of the HubSpot Ads tool. HubSpot Ads has already included integrations with Facebook and Google, enabling customers to manage all their advertising efforts within the HubSpot platform.

HubSpot has also grown its products through acquisitions. While it did not make any acquisitions last year, it has acquired nine organizations to date. Some of the more recent acquisitions include AI start-ups like Motion AI and Kemvi that were added in 2017. Founded in 2015, Motion AI was a software company that developed and trained chatbots. It had raised $700,000 prior to the acquisition and was trending at annual revenues of $2 million. HubSpot integrated Motion AI’s technology into the HubSpot platform to create tools that have helped users automate important tasks, scale conversations, and proactively engage with potential new customers. Terms of the acquisition were not disclosed.

Kemvi was another AI based startup acquisition. Founded in 2014, San Francisco-based Kemvi had raised $1 million to develop an AI-powered growth automation engine for B2B sales and marketing teams. It was operating at revenues of $3 million and was known for its proprietary algorithm DeepGraph, which sifts through data about buyers and prospects and delivers it to sales reps to generate sales leads. HubSpot integrated that technology into HubSpot CRM to give salespeople additional ammunition to reach out to their contacts. Terms of the acquisition were not disclosed.

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