How Will Carbon Black Differentiate?

A recent GM Insights report estimates the global endpoint security market to grow to more than $7.5 billion by 2024 driven by the rising adoption of Bring-Your-Own-Devices (BYOD) in organizations. Waltham, Massachusetts-based Carbon Black (Nasdaq: CBLK) is a leading player in this industry.

Carbon Black’s Offerings

Carbon Black was founded in 2002 by Ben Johnson, Michael Viscuso, and Todd Brennan. It was initially known as Bit9 and was set up to provide next-generation endpoint security solutions. Its predictive cloud platform continuously captures, records, and analyzes unfiltered endpoint data to help deliver security capabilities to its customers. Its solutions help customers predict, prevent, detect, respond to, and remediate cyber attacks before they result in a damaging data breach.

Endpoints range from personal devices such as desktops, laptops and mobile phones to enterprise devices such as servers, virtual machines, cloud workloads, ATMs, point of sale systems, and many more. These devices, whether physical or virtual, store sensitive data and perform critical operations for the organization and end users. Carbon Black’s proprietary platform uses unfiltered data from these endpoints and deploys a data shaping technology that smooths bursts of endpoint data activity, optimizes bandwidth demands, compresses data, and delivers a graph-like custom model for endpoint data for further analysis. Its stream processing technology then evaluates and classifies a continuously updated series of events to identify risk and viable solutions to attacks. Its customers include enterprises and government agencies spread across multiple industries.

Carbon Black’s Financials

Carbon Black earns revenues through a subscription and license fee model for its product and by providing other support services. It has seen strong financial growth in the recent past. Revenues have grown from $70.6 million in 2015 to $116.2 million in 2016 and to $162 million in 2017. Increasing revenues have not, however, translated to profits as the company continues to invest in growth-related activities. Net losses came in at $38.7 million in 2015, $44.6 million in 2016, and $55.8 million in 2017.

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