Bull Of The Day: Twitter

I have friends and family who don't use Twitter. They say they "don't get it" and don't see the value, nor how it's any different than Facebook.

Where do I start? How about, it's completely different! Most people are on Twitter to exchange credible news and ideas, not what they ate for breakfast or what they bought at the mall (i.e., fake celebrity).

Here is a summary of a Twitter thread I made in July with my Tweet-less associates in mind...

The #ValueofTwitter

My top 3 uses of the ecosystem...

1. Share my content and views with a huge, open, discussion cauldron.

2. Meet fascinating and smart people globally, and get their regular content/views/expertise that I either RT, or keep for myself ;)

3. Eavesdrop on good conversations between smart experts to learn more in areas I’m weak. Also observe cro-magnons, creationists, and conspiracy theorists at work. (Behavioral economics is one of my passions.)

I should add a fourth one...

4. Get fresh news, research, and articles from any industry or field I am interested in -- from professional sources, institutions, and experts within them. Very often, I can rely on the latest news, events, and informed commentary instantly streaming into my Twitter feed from the networks of credible experts I follow.

My networks know and tell me stuff long before it's news. 

The platform also allows you to create threaded topical conversations that are easy to find and navigate.

Think of the Twitter platform more like YouTube than Facebook -- but instead of a one-way stream of content to passively absorb you have great two-way discussions and knowledge-sharing constantly in progress, 24/7.

You wouldn't #deleteYouTube anymore than you'd drop your favorite cable shows, news sources or other "unplugged" content services.

For these reasons, Twitter is a content platform that will continue to gain traction, users and new uses as it evolves. It will probably never have 2 billion users or $50 billion in revenues like Facebook, but then again, it also won't flame out in a spectacular blaze of self-detonation.

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Disclosure: Kevin Cook is a Senior Stock Strategist for Zacks Investment Research and he may be starting a long position in Twitter ( more

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