Basket These 5 ETFs To Tap March Madness

The start of the 2019 National Collegiate Athletic Association (NCAA) Division I Men's Basketball Tournament has spread “March Madness” and millions of Americans are seeking to capitalize on this opportunity by enthusiastically filling in the brackets.

Though the championship will divert a large number of Americans from the stock market and dried up trading volumes, it usually leads to a buying frenzy and strong stock gains. The current year seems no different as the U.S. bull market turned a decade old on Mar 9 and is extending its rally, driven by record stock buybacks, all-time high dividends, greater confidence, and a buoyant economy.

Being the biggest modern sporting event in the United States, the championship is a money-spinner for media networks (TV, digital and social media) and advertisers, attracting billions of revenues in just three weeks.

What’s on a Roll?

The TV media conglomerates — CBS Corporation (CBS) and Turner Sports — continued to score maximum revenues from the event by broadcasting through four networks, CBS, TNT, TBS and truTV. Per Kantar Media, the NCAA tournament generated about $1.32 billion in national TV advertising revenues, a number that has been steadily increasing 3-5% each year.

All the football matches will also stream on the NCAA’s March Madness site and via “The NCAA March Madness Live App,” which is available on many devices including iOS, Apple (AAPL - Free Report) TV, Apple Watch, Android, Amazon (AMZN - Free Report) Fire tablets and TVs, Chromecast, Roku players and TVs plus Xbox One. March Madness Live can also be accessed with Amazon's Alexa-powered speakers.

Apart from media, the contest is a boon to the casino industry. Per the American Gaming Association — a national trade group that represents the casino industry — 47 million Americans are expected to gamble $8.5 billion at this year’s NCAA men’s basketball tournament with 1-in-5 adults placing a bet. Of these, $4.6 billion will be wagered on a collective 149 million brackets by more than 40 million people. Additionally, 18 million Americans will place $3.9 billion bets at a sportsbook or online with a bookie or a friend. Notably, 4.1 million will bet at a casino sportsbook or using a legal app, 2.4 million will bet illegally with a bookie and 5.2 million more will bet online, likely on an illegal offshore site.

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Disclosure: Zacks.com contains statements and statistics that have been obtained from sources believed to be reliable but are not guaranteed as to accuracy or completeness. References to any specific ...

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