1. Experts are clueless;
2. Clients can’t tell you what they want;
3. True innovation is on the next curb;
4. Biggest challenges beget the best work;
5. Design counts;
6. Use big graphics and big fonts;
7. Changing your mind is a sign of intelligence;
8. Value not equal to price;
9. “A” players hire “A+” players;
10. Real CEO’s demo;
11. Real entrepreneur ship;
12. Marketing = unique value.