I have mentioned Cheesecake Factory (CAKE) many times as a short-sale candidate, principally because of its powerful analog and its obvious ability to plunge once a well-formed top is complete.

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Notice the patterns below, and how they are virtually identical. The tinted one is from before the financial crisis. The non-tinted one is right now.

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Maybe people are realizing that eating pure fat, salt, and sugar isn’t good for them? Check out this portion from their “nutrition” guide. And keep in mind, these aren’t the entrees; these are the appetizers, before your giant meal.

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The conclusion to all this?