The Growth Of Home Fitness Apps

The growth in home fitness apps

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The Growth of Home Fitness Apps

Home fitness apps have been shaping our lives—and our glutes—long before COVID-19, but their popularity has truly surged in the last few months.

Which regions are driving this growth? And is home fitness here to stay, or will it fade away when the pandemic is over?

This graphic uses data from MoEngage to highlight the growth in home fitness apps across five different regions, representing 1.5 billion mobile app users. Note that the report uses data from Google’s Play Store and Apple’s App Store, so China was not included.

Growth, by Number of Downloads

Between Q1 and Q2 2020, health and fitness app downloads grew by 46% worldwide. Here’s a look at the regional breakdown:

Region Download Growth
India 157%
MENA 55%
Europe 25%
Asia-Pacific 47%
Rest of the World 43%
Americas 21%

India saw the highest increase in downloads, rising by 156%. That translates to 58 million new active users—almost the entire population of Italy.

This makes sense considering that India had the largest lockdown in the world—from March 25 to May 2020, 1.3 billion people were instructed to stay inside. That’s a lot of people who, quite suddenly, found themselves homebound.

The Middle East and North Africa (MENA) region saw the second-highest growth in downloads, at a 55% increase, followed by Asia-Pacific with a 47% increase.

Growth, by Daily Active Users

Along with a surge in downloads, fitness apps also saw a rise in daily active users (DAUs). This is significant because it shows people weren’t just downloading these apps and forgetting about them—they were actually using them.

Globally, DAUs for fitness apps increased by 24% from Q1 to Q2. Here’s a look at the growth in each region:

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