Tech’s Bizarre Beginnings & Lucrative Pivots

When you’re building something great, things are bound to get messy.

As many as 80-90% of startups fold and those left standing also fail, repeatedly. Rarely does a business take a straight run at success, and that includes the likes of Apple, Facebook, and their fellow tech giants.

Product lines can come to a screeching halt. Ideas can be stolen. And, yes, even geniuses like Steve Jobs get forced out. But by embracing uncertainty and making timely pivots, the tech companies in the infographic above have become some of the most influential—and valuable—organizations on the planet.

Let’s take a closer look at some of tech’s intriguing beginnings and lucrative pivots.

Samsung’s Evolution from Fish to Phones

Samsung spent much of the 1950s and 1960s testing market waters. The South Korean company tried everything from insurance to textiles, and most oddly, trading dehydrated fish.

Following its experimental phase, Samsung released its first consumer electronic product in 1970—a black-and-white television.

After making a name for itself with TVs, Samsung entered the telecommunications hardware sector in 1980 by way of acquisition. Its product diversification strategy was a successful one. Samsung went on to gain international prominence throughout the 1990s and restructured in 1993 to focus on electronics, chemicals, and engineering.

  • Today, Samsung is worth more than $275 billion.
  • It has the second-largest market share of smartphone sales in North America, behind Apple.

Facebook Ratings to Friend Requests

Thanks to movies like “The Social Network”, Facebook’s origin story has been hotly discussed.

“Facemash” was developed in Mark Zuckerberg’s Harvard dorm room, as a platform that compared and rated pictures of coeds. When it pivoted from rating coeds to connecting coeds, “TheFacebook” quickly took off across Harvard and spread across the university ecosystem.

  • In 2012, Facebook became the first social network to reach 1 billion users.
  • It now boasts more than 2.7 billion users across the planet.
  • In total, the company has more than 3.14 billion account holders across its platforms, which include acquired companies like WhatsApp, Instagram, and Messenger.
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