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Interest in generative AI tools has seen a surge in popularity in recent years, coinciding with the release of OpenAI’s groundbreaking chatbot, ChatGPT.

Not only has search interest around AI skyrocketed recently, the number of AI patents has also seen enormous growth since 2020.

While new players have been entering the generative AI space, there are clear leaders when it comes to general popularity. This graphic shows the 15 most popular generative AI tools based on web traffic in March 2024.

The data comes from a World Bank policy research working paper titled “Who on Earth is Using Generative AI?” by Yan Liu and He Wang.

ChatGPT Reigns Supreme Among AI Tools

OpenAI’s ChatGPT leads the generative AI market by a wide margin, accounting for 82.5% of total web traffic among 40 generative AI tools analyzed in the study.

ChatGPT is the only generative AI tool to have exceeded 1 billion website visits in March 2024, and in August 2024, OpenAI said ChatGPT recorded over 200 million active weekly users.

In general, chatbots like ChatGPT, Claude, Perplexity, and Gemini are the most popular type of generative AI tool, followed by image creation tools like Midjourney.

Runway, which is backed by investors like Google and Nvidia, is the only AI video generation company to make the top 15. Its latest foundation model, Gen-3 Alpha, launched in June.

The company recently partnered with Lionsgate to train a custom model on Lionsgate’s vast film and TV catalog.

However, other major players are entering the AI video landscape. Along with OpenAI’s Sora, which was announced in February of 2024, Meta recently announced their own AI video generation model called Movie Gen that can create realistic video and audio clips based on user prompts.

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