Ranked: The IPhone Price Index In 2025

(Click on image to enlarge)

Horizontal bar chart showing the iPhone 16 Pro price across countries in 2025.


Key Takeaways

  • In Türkiye, an iPhone 16 Pro costs $2,182—more than double American prices.
  • Brazil ranks in second, at $1,835, across an analysis of 41 countries.
  • Taxes are a primary factor driving up prices globally, with South Korea being the only country with lower prices than America.

Today, the iPhone 16 Pro price in America is $1,079, but in many other countries the price tag is much higher.

Taxes and import duties, in particular, account for much of the difference, while currency swings and inflation add to costs. Even so, the iPhone continues to rank among the most popular smartphones worldwide.

This graphic shows the price of an iPhone 16 Pro (128GB) by country in 2025, based on data from Deutsche Bank.


How Does the iPhone 16 Pro Price Compare by Country?

In Türkiye, consumers pay the steepest price for a top-tier iPhone, at $2,182, the highest in the dataset.

Driving up prices are steep taxes, including a 50% luxury goods tax in addition to a value-added tax, among others. Altogether, they are largely responsible for the higher price tag.

Brazil ranks second, where an iPhone costs $1,835—about 70% more than in the U.S. As in Türkiye, import tariffs and multiple taxes push prices sharply upward.

In Europe, Sweden faces the highest iPhone costs, while Switzerland enjoys the lowest. The gap between them in 2025 is $218, with taxes once again accounting for much of the difference.

Meanwhile, South Korea stands as the sole outlier, where iPhones are actually 1% cheaper than in the U.S., coming in at $1,063.


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