EC Netflix Stock: The Cost Of Global Domination

Global OTT is not a market we've seen before, and there's nothing to compare it to in terms of scale and subscription revenue potential. To think Netflix is in trouble due to domestic competitors is to misunderstand the opportunity and the slow process of OTT proliferation due to broadband access in undeveloped countries and the forthcoming 5G in developed countries.

The positive here is that the $12 billion debt overhead and competitive landscape will likely spook the market a few times in the near-term and shake up the stock price, as it did following the Q2 2019 earnings. For anyone who wants a global OTT pure-play for the long haul, this should be welcomed.

I've included some information regarding Netflix's stock price below.

Review of Netflix's Stock Price

Netflix has held the $385 resistance zone since late 2018. This is a significant region that Netflix is looking to retest in the coming days and weeks. Netflix just reclaimed the 50-day and 200-day simple moving average (SMA), which will now act as support. It's also worth noting that the 200-day SMA is signaling that the long-term trend is pointing downward.

Netflix stock price technical chart

Source: Knox Ridley

In the chart above, you can see decreasing volume as Netflix approaches the $385 resistance. Although the internals of Netflix are showing a clear uptrend, which is supported by the MACD and the RSI, there is also negative divergence with the price making lower highs while the RSI makes higher highs into overbought territory. It's important to monitor whether the internals break down through their respective uptrends along with the price.

Netflix is trading between support at the 200-day SMA and resistance at $385. If the company fails before testing $385, the structure suggests a setup that can see a retest of the October lows. This structure can be viewed as a reverse cup and handle pattern, or from Elliott Wave, a 1-2 i-ii structure, which will be confirmed below the $250 support. This level will need to be monitored closely if we see a renewed downtrend. However, if Netflix can break above $385 and close with heavy volume above this region, we could see new highs.

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