Civis Analytics Pivoted From Election Campaign To Data Analytics

Photo Credit: Pete? from Pixabay

According to a Market Research Future report, the global data analytics market size is estimated to grow to $132.9 million at a 28.9% CAGR by the year 2026. The widespread adoption of advanced technologies for business operations and the demand for data analytics for faster decision-making processes and cost reduction are key factors in driving the growth of this market. Chicago-based Civis Analytics has an interesting story where the founder leveraged his learnings from a political campaign to set up an organization focused on delivering operational insights to organizations.

Civis Analytics’s Offerings

Civis Analytics was founded in 2013 by Caroline Grey and Dan Wagner to help organizations use data and gain an advantage on how they identify, attract, and engage their audiences. Prior to setting up Civis, Dan was the Chief Analytics Officer for former President Obama’s re-election campaign in 2012. The idea behind Civis was born from his experience in that role.

The analytics team for the campaign combined data from the party’s comprehensive voter roster along with demographic data provided by TV rating firms. It used machine learning tools to determine the voting habits of voters. The analysis revealed insights into factors such as networks, shows, and time slots that were reaching the intended audiences for the marketing message. They could then use these analytics to tailor more suitable messages to the specific voter types with greater effectiveness.

After the election, Dan discovered that many organizations, be it political, government or businesses, needed similar analysis to be able to convert troves of data into meaningful actions. He wanted to build a solution that could act as “a one-stop-shop” for businesses to understand their data, use that data to predict, and get recommendations on what steps to take next.

Civis uses a combination of data, software solutions, and an interdisciplinary team of data scientists, developers, and survey science experts to offer data-driven decision-making tools. It helps organizations use data analytics to get a deeper understanding of their current and potential customers while utilizing their in-house data and allowing leaders to make informed decisions based on the data.

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Disclosure: All investors should make their own assessments based on their own research, informed interpretations and risk appetite. This article expresses my own opinions based on my own ...

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