Automattic Beefs Up Its Platform

According to W3Techs, WordPress is used by 35% of all websites and it dominates the content management system market with a market share of 62.3%. Automattic, the company behind WordPress, last year raised $300 million from Salesforce Ventures at a valuation of $3 billion.

Automattic’s Offerings

Founded in 2005, San-Francisco-based Automattic’s offerings include the very popular blogging platform WordPress.com along with several other web publishing services such as the enterprise service WordPress.com VIP, backup and security service VaultPress, HD video service VideoPress, e-commerce plugin WooCommerce, and website management plugin Jetpack.

Automattic has nearly 1,000 employees across 68 countries and is a proponent of the remote working culture. Last year, it launched Happy Tools for companies with a remote or globally distributed workforce. The first among the tools to be launched is a calendar-based time management app Happy Schedule. It will cost $5 per user per month with a minimum price of $60 per month.

Its competitors include Joomla, Drupal, Squarespace, Wix, and Shopify.

Automattic’s Acquisitions

Over the course of nearly 15 years, Automattic has acquired 20 companies and built a strong portfolio for its platform. It offers long-form content platform Longreads, note-taking app Simplenote, a drag-and-drop file-sharing platform called CloudUp, a collaborative translation tool called GlotPress, and a survey-creating platform called Crowdsignal (formerly PollDaddy).

Last year in May 2019, Automattic acquired subscription payment company Prospress that had developed a recurring payment solution for WooCommerce. Prospress also has a marketing automation tool for abandoned carts, follow ups, and cross-selling. The Prospress is a strategic acquisition that will help Automattic own a bigger pie of the e-commerce stack. Terms of the deal were not disclosed. Founded in 2013, Prospress has an estimated annual revenue of $2 million and competes with Saucal.

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Sramana Mitra is the founder of One Million by One Million (1M/1M), a global virtual incubator that aims to help one million entrepreneurs ...

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