In a “better late than never” moment, Amazon (AMZN) has unveiled Alexa+: an advanced version of its voice assistant that integrates generative AI to enhance user interactions. Priced at $19.99 per month (but free for Amazon Prime members), the service is set to launch with early access in the U.S. next month, initially available on Echo Show devices, with plans for broader international and device expansion.

Amazon says Alexa+ leverages its own Nova AI models as well as those from partners like Anthropic, selecting the most appropriate model for each task. The assistant can perform actions such as ordering groceries, sending event invitations, and managing smart home devices with improved functionality. It also supports interactions across various platforms, including Echo devices with screens, voice-only devices, and a new Alexa app. Amazon says users will be able to upload documents (such as handwritten recipes or legal documents) for Alexa+ to reference and provide information upon request.

Amazon is hoping to boost user engagement and profitability by transitioning to a subscription-based model. The company says they have never made money with Alexa. Is Alexa+ the path to profitability? Asked differently: would a non-Amazon-Prime user shell out $20 a month for it?

More By This Author:

Quantum Leap Forward: Microsoft’s Majorana 1 Chip Debuts
Amazon To Unveil Generative AI-Powered Alexa On February 26
Generative AI Works Can Be Copyright Protected in the U.S.