AI Won’t Take Your Job, People Will

AI, specifically “augmented intelligence,” is going to have both an awesome and an unfortunate impact on our posterity. Let’s explore one possible way AI may impact the future of work, and how it may dramatically change how we train our workforce.

The Graphic Arts Department (A Metaphor for Every Department)

A brand manager needs an advertisement. So, the brand manager sends a brief to the senior art director (in-house or at an agency) and asks for something amazing to be created. On or before the deadline, the brand manager and the art director meet to review the work. The brand manager is presented with three approaches, and after a number of meetings, a number of revisions, and revelations, they agree on a final product.

This is a process that has repeated itself for more than a century, and AI is not going to stop it (today).

After getting approvals from senior management, the art director must execute the work and deliver all of the versions and variations required. These might include a full complement of IAB (Interactive Advertising Bureau) standard ad units for the web, graphics suitable for a video graphics package, newspaper ads (in several sizes), a 30-sheet billboard, a digital billboard in several dozen aspect ratios, full-page and double truck print ads (bleed and no-bleed), and a stylebook so that the package designers and the promotion agency can access the new look and get a feel for product design and in-store signage. A list of deliverables can have hundreds of variations, each requiring subtle compositional changes, revised typography, and resizing of images.

Today, the senior art director hands this project to a group of junior art directors and graphic artists. This work is not tough, it’s just tedious, and there is a lot of it. Anywhere from a few hours to a few days to a few weeks later (depending on the length of the deliverables list), the junior art directors submit their finished work to the senior art director for final approval.

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Disclaimer: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. I know this is a much bigger ...

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