When Bunnies Picked Stocks

Did you know that Playboy Enterprises, back when it was publicly traded as the previous entity, held stock picking contests for its Playmates (often referred to as Bunnies).

Photo by Gary Bendig on Unsplash

Hugh Hefner took Playboy private in May of 2011. It is now public again with the name PLBY Group (PLBY).

Back in 2006, the contest was won by Deanna Brooks, who was Playboy’s Miss May 1998. She won the Playboy Playmate Stock Picking Contest with a return on her stock portfolio of 43.43% for the year. Her return was 10% higher than the second highest contestant.

Another trait that set Deanna Brooks apart from the other contestants was that she was the oldest of the contestants. Her investments were as follows:

  • YAMANA GOLD (AUY) 99.39%
  • IBM (IBM) 18.19%
  • PFIZER (PFE) 11.06%

The return of 43.43% in 2006 was pretty sexy, since the Dow Jones industrials rose only 16.29%, the S&P 500 added just 13.62%, and the Nasdaq was up only 9.52% during that same year.

Disclaimer: This article is designed to provide information. It is provided with the understanding that neither the author nor the publisher is engaged in rendering legal, accounting, ...

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