Visualizing The Social Media Universe In 2020

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Visualizing the Social Media Universe in 2020

Social media has seeped into virtually all aspects of modern life. The vast social media universe collectively now holds 3.8 billion users, representing roughly 50% of the global population.

With an additional billion internet users projected to come online in the coming years, it’s possible that the social media universe could expand even further.

How the Networks Stack Up

To begin, let’s take a look at how social networks compare in terms of monthly active users (MAUs)—an industry metric widely used to gauge the success of these platforms.

Rank Social Network MAUs In Millions Country of Origin
#1 Facebook 2,603 🇺🇲 U.S.
#2 WhatsApp 2,000 🇺🇲 U.S.
#3 YouTube 2,000 🇺🇲 U.S.
#4 Messenger 1,300 🇺🇲 U.S.
#5 WeChat 1,203 🇨🇳 China
#6 Instagram 1,082 🇺🇲 U.S.
#7 TikTok 800 🇨🇳 China
#8 QQ 694 🇨🇳 China
#9 Weibo 550 🇨🇳 China
#10 Qzone 517 🇨🇳 China
#11 Reddit 430 🇺🇲 U.S.
Rank Social Network MAUs In Millions Country of Origin
#12 Telegram 400 🇷🇺 Russia
#13 Snapchat 397 🇺🇲 U.S.
#14 Pinterest 367 🇺🇲 U.S.
#15 Twitter 326 🇺🇲 U.S.
#16 LinkedIn 310 🇺🇲 U.S.
#17 Viber 260 🇯🇵 Japan
#18 Line 187 🇯🇵 Japan
#19 YY 157 🇨🇳 China
#20 Twitch 140 🇺🇲 U.S.
#21 Vkontakte 100 🇷🇺 Russia

Here’s a closer look at individual social platforms, and their trials and tribulations:

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