Two Of Apple's Largest Shareholders Urge Company To Address "iPhone Addiction" Among Kids

Of course, as the Wall Street Journal notes, JANA Partners, to our complete shock, just might have other motivations behind their letter than their unwavering commitment to the health and safety of your children. Perhaps it has something to do with that "several-billion-dollar" hedge fund that Jana is seeking to raise this year to help companies be "better corporate citizens" (but certainly nothing to do with the millions in fees that Jana will receive in return).

The Apple push is a preamble to a new several-billion-dollar fund Jana is seeking to raise this year to target companies it believes can be better corporate citizens. It is the first instance of a big Wall Street activist seeking to profit from the kind of social-responsibility campaign typically associated with a small fringe of investors.

Adding splash, rock star Sting and his wife, Trudie Styler, will be on an advisory board along with Sister Patricia A. Daly, a nun who successfully fought Exxon Mobil Corp. over environmental disclosures, and Robert Eccles, an expert on sustainable investing.

What better way to market your new fundraising effort than by invoking the name of one of the most recognizable companies on the planet while simultaneously asking for money to literally save the lives of children the world over...well played, Jana...well played.

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