Top 3 Tools To Research And Track Startup Investments

Tool No. 3: App Annie

Useful for: Researching startups with apps

Investing in mobile app-based companies can be notoriously tricky. Consumers are fickle, and there’s only so much room for apps on each phone.

But when app companies hit it big (especially in social networking) they hit it big. Recent examples include Snapchat, with close to a billion users. It’s valued at around $19 billion today. (Check out Snapchat’s funding history on AngelList here.)

There’s also Tinder, the “dating” app for singles. And many more.

So if you find yourself considering an investment in an app-based company (whether public or private), I highly recommend App Annie.

Using a free App Annie account, you can find out all sorts of information about how an app is faring in the market. You can see where it ranks in its category today (No. 22 in U.S. social networking, for example). A free account will also get you historic data on its ranking, keyword research and much more.

Naturally, you need to upgrade to a paid account to gain access to all the data. But the free offering is quite useful by itself.

Also, check app reviews. But don’t necessarily let a few bad ones scare you away. Are they updating frequently? Fixing bugs? Then there’s a good chance things will get ironed out. In general, if an app maker is issuing frequent updates, that’s a very good thing.


In general, investing in early-stage tech is more art than science. But using the tools I’ve described today makes research and tracking easier and more productive.

So whether you’re tracking a large number of startups (100-plus for me), or just looking to learn more about the space, I encourage readers to dive into these tools.

They’ll be especially useful in the coming months, as we prepare for the launch of “equity crowdfunding” for everyone, not just “accredited” investors. You can read more on that here.

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Boaz Berkowitz 5 years ago Contributor's comment

Thanks Adam Sharp, great tips here. As a founder of a startup myself (TalkMarkets), I would love to hear what other ideas you have ofr attracting investors.

Adam Sharp 5 years ago Author's comment

I don't have too much experience from the fundraising side, but here goes.

Your AngelList profile looks good Boaz, but I'd add some traction #s and a deck. Also, they have a bunch of useful search features to find investors:

There's also this old adage: "if you want advice from a VC, ask for money. If you want money, ask for advice".


Boaz Berkowitz 5 years ago Contributor's comment

Thanks Adam!

Susan Miller 5 years ago Member's comment

Very useful, thank you. This is an area I'm looking to become more involved in.