This One Play Can Reach Four Out Of Every Five Americans – And Tap Into A $400 Billion Market

If you’re anything like me, odds are you couldn’t live without your smartphone. 81% of Americans own one, and for many of them, it’s the first piece of technology they use each day, and the last one each night.

That means that one particular small-cap tech leader I know has the power to reach four out of every five Americans every single day before they even get out of bed, brush their teeth, or eat breakfast.

And then, it has the chance to reach them again more times throughout the day than I can count, when they order food, check the weather, make a call, or even pay electronically at a store.

Photo by Austin Distel on Unsplash

It’s no wonder, then, that I believe in an aggressive firm that has a stranglehold on what I call the App Economy, one on its way to being worth $407.31 billion in direct sales.

No wonder the market is so lucrative. There are nearly 2.9 billion smartphones in the world today.

And when you order up a new smartphone, you’ll see that it already comes with a handful of pre-loaded apps.

In most cases, your wireless provider has turned to this young company to help out.

This is a godsend for many of its clients.

Take ride-sharing firm Lyft Inc. (LYFTfor example. The company I have in mind helped Lyft add 1.9 million new customers through a geo-tracking app.

Now you know why the company recently reported earnings growth of a stunning 320%.

Let me show why the stock’s run is just getting started…

Everything in One

I believe it’s almost impossible to overstate the importance that apps play in the digital economy.

Consider that analytics firm App Annie says that in the next few years this field’s full economic impact will hit $6.3 trillion.

Analysts at the app-making firm Buildfire forecast sales of mobile downloads to hit $189 billion this year. And eMarketer says direct in-app advertising revenue alone will hit $201 billion next year.

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Disclosure: None.

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