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Morgan Stanley (NYSE: MS) has upgraded eBay’s (Nasdaq: EBAY) stock from “Underweight” to “Overweight,” citing the e-commerce giant’s strategic shift towards integrating general artificial intelligence (AI) across its platform. The investment firm also raised its price target for eBay’s stock to $62.00 from the previous $35.00, signaling significant growth potential.

Morgan Stanley Believes in eBay’s AI Vision

The upgrade is based on Morgan Stanley’s belief that the integration of AI will enhance eBay’s Gross Merchandise Volume (GMV) and adjusted EBIT. The firm forecasts a compound annual growth rate (CAGR) of 1% for GMV and 5% for adjusted EBIT from 2023 to 2026, indicating a positive outlook for the company’s financial performance.

Based on 2025 enterprise value to EBITDA (EV/EBITDA) multiples, eBay trades at a 35% discount to its peer Etsy. However, integrating AI and other strategic initiatives is expected to potentially lead to multiple expansions and accelerate eBay’s return to positive FXN GMV growth, boosting investor confidence in the company’s prospects.

eBay Stock Up in Premarket

As of the most recent update, eBay’s stock price is $49.45, marking a decrease of $0.80 or -1.59% from the previous close. The stock showed an increase in pre-market trading, reaching $51.24 when writing. eBay has achieved a year-to-date (YTD) return of 12.72%, outperforming the S&P 500 YTD return of 5.29%. Over the past year, eBay’s stock has increased by 16.23%, although it underperformed compared to the S&P 500’s +21.38%.

While eBay’s stock value has decreased by 19.53% over the last three years, in contrast to the S&P 500’s increase of 19.99%, the company’s five-year performance shows growth of 47.76%. Although this growth underperformed relative to the S&P 500’s 72.76%, Morgan Stanley’s upgrade and the potential benefits of AI integration suggest that eBay’s stock may be poised for significant growth in the coming years.

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