Take The Pepsi Challenge

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I don’t normally have a timeline in mind for my positions, but one short-sale I could anticipate holding for months is Pepsi (PEP), which is sporting a massive, well-formed topping pattern.

Longer-term, you can see this top in context, as well as the fact that the stock has broken a lifetime (multi-decade) uptrend.

Added to which, the price/earnings ratio for selling sugar water is a bit rich.

ETFs notwithstanding, this is by far my largest short position.


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